Digital Marketing Manager

Einfolingua; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Einfolingua is seeking a Digital Marketing Executive to manage and execute digital marketing activities for the company and clients. The role focuses on social media, content marketing, LinkedIn marketing, lead generation, SEO and digital campaigns.

The ideal candidate will contribute to video and content-led marketing, develop monthly social calendars, publish varied content, monitor performance metrics, and support campaigns across Meta, LinkedIn and Google.

Qualifications

• Hands-on experience in social media, content marketing, LinkedIn marketing, lead generation, SEO and digital campaigns.
• Strong interest in video and content-led marketing.

Responsibilities

• We are looking for a Digital Marketing Executive who can manage and execute digital marketing activities for our company and clients.
• Develop and execute monthly social media calendars.
• Publish posts, reels, shorts, carousels and other content formats.
• Monitor engagement, reach, followers and other performance metrics.
• Identify relevant trends and content opportunities.
• Manage LinkedIn marketing activities for B2B clients.
• Support lead-generation campaigns.
• Create and manage executive/CXO personal-branding content.
• Track engagement and generate qualified marketing leads.
• Support execution of campaigns on Meta, LinkedIn and Google.
• Coordinate with designers, video editors and external agencies where required.
• Monitor campaign performance and prepare basic reports.
• Assist with optimisation of campaigns based on performance.
• Conduct basic keyword research and competitor analysis.
• Support on-page SEO and website content updates.
• Create blogs, landing-page content and other SEO-driven content.
• Track website traffic and lead-generation performance.
• Prepare weekly/monthly digital marketing reports.
• Track: Reach; Engagement; Followers; Website traffic; Leads; Conversion; Campaign performance; Provide insights and recommendations based on data.

Skills

Digital marketing

Social media

LinkedIn marketing

B2B marketing

SEO basics

Google Analytics

Meta/LinkedIn/Google Ads

Content writing

Communication

Canva/GenAI tools

Video content

Deadline management

Tools

Canva

ChatGPT/GenAI

Social media scheduling platforms

Job description

Role & responsibilities

We are looking for a Digital Marketing Executive who can manage and execute digital marketing activities for our company and clients.

The ideal candidate should have hands-on experience in social media, content marketing, LinkedIn marketing, lead generation, SEO and digital campaigns, with a strong interest in video and content-led marketing.

Preferred candidate profile

Social Media Marketing

• Manage company and client social media pages across LinkedIn, Instagram, YouTube and Facebook.
• Develop and execute monthly social media calendars.
• Publish posts, reels, shorts, carousels and other content formats.
• Monitor engagement, reach, followers and other performance metrics.
• Identify relevant trends and content opportunities.

LinkedIn & B2B Marketing

• Manage LinkedIn marketing activities for B2B clients.
• Research target companies, industries and decision-makers.
• Support lead-generation campaigns.
• Create and manage executive/CXO personal-branding content.
• Track engagement and generate qualified marketing leads.

Digital Campaigns

• Support execution of campaigns on Meta, LinkedIn and Google.
• Coordinate with designers, video editors and external agencies where required.
• Monitor campaign performance and prepare basic reports.
• Assist with optimisation of campaigns based on performance.

SEO & Website

• Conduct basic keyword research and competitor analysis.
• Support on-page SEO and website content updates.
• Create blogs, landing-page content and other SEO-driven content.
• Track website traffic and lead-generation performance.

Analytics & Reporting

• Prepare weekly/monthly digital marketing reports.
• Track: Reach
• Engagement
• Followers
• Website traffic
• Leads
• Conversion
• Campaign performance
• Provide insights and recommendations based on data.

Desired Skills

• Good understanding of digital marketing fundamentals.
• Hands-on experience with social media platforms.
• Good knowledge of LinkedIn marketing and B2B marketing.
• Basic understanding of SEO and Google Analytics.
• Knowledge of Meta Ads / LinkedIn Ads / Google Ads is an advantage.
• Good content-writing and communication skills.
• Ability to use or work with tools such as Canva, ChatGPT/GenAI and social media scheduling platforms.
• Understanding of video content and short-form content is preferred.
• Ability to manage multiple client assignments and deadlines.

Key Performance Indicators (KPIs)

• Monthly content execution
• Social media engagement and growth
• Qualified leads generated
• LinkedIn growth and engagement
• Website traffic and inbound enquiries
• Campaign ROI
• Content turnaround time
• Client satisfaction