Marketing Executive

Drlogy; Vadodara; On-site; INR 300,000 - 500,000; Full time

Job summary

A healthcare services organization in Vadodara is seeking a Marketing Executive to develop and execute marketing strategies aimed at promoting hospital services and generating business opportunities. The ideal candidate should possess strong communication skills, market knowledge, and the ability to build relationships with clients and healthcare professionals. Key responsibilities include promoting services, achieving business targets, and monitoring market trends to capitalize on growth opportunities.

Qualifications

• Experience in developing and implementing marketing strategies.
• Ability to conduct market research and identify growth opportunities.
• Proficiency in maintaining professional relationships with clients.

Responsibilities

• Develop and implement marketing strategies.
• Promote hospital services to various partners.
• Build relationships with referring doctors and healthcare professionals.
• Conduct regular field visits to meet clients and generate leads.
• Plan and execute campaigns and outreach programs.
• Monitor market trends and competitor activities.
• Achieve targets for patient referrals and business generation.

Skills

Strong communication skills

Market knowledge

Relationship building

Job description

The Marketing Executive will be responsible for planning and executing marketing strategies, promoting hospital services, and generating business opportunities through various channels. The requires strong communication skills, market knowledge, and the ability to build and maintain professional relationships.

• Develop and implement marketing strategies to increase patient footfall and revenue.
• Promote hospital services to doctors, clinics, corporates, and referral partners.
• Build and maintain strong relationships with referring doctors and healthcare professionals.
• entify new business opportunities and expand market reach.
• Conduct regular field visits to meet clients and generate leads.
• Organize health camps, awareness programs, and promotional activities.
• Plan and execute campaigns, events, and outreach programs.
• Monitor market trends and competitor activities toentify growth opportunities.
• Achieve assigned targets for patient referrals and business generation.
• Coordinate with internal departments to ensure smooth service delivery.
• Maintain records of client interactions, visits, and business development activities.
• Support branding initiatives including digital marketing and social media campaigns.
• Assist in developing promotional materials and marketing content.
• Manage corporate tie-ups, empanelments, and partnerships.
• Provide regular reports on marketing performance and outcomes.
• Ensure high levels of customer satisfaction and service quality.
• Handle client queries and resolve issues effectively.
• Participate in conferences, exhibitions, and networking events.
• Ensure adherence to hospital policies and ethical marketing practices.
• Perform additional responsibilities as assigned by management.