Marketing Executive

BYLD Group; Gurugram District; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical & accidental insurance

Multi-level rewards

Professional development

Job summary

BYLD Group is seeking an AI-first marketer to own marketing for its L&D business end to end. You will craft strategy, content, campaigns, ABM, website optimization and reporting, driving data-backed decisions in a fast-paced, digital environment.

This individual-contributor role focuses on automation, AI-enabled research, multi-channel campaigns, and close collaboration with sales to accelerate pipeline and revenue growth.

Qualifications

• Agency background: min. 1 year at a digital, B2B or integrated marketing agency
• AI-first: uses AI tools as default, can show AI-built work
• Automation: has built working automations or AI workflows
• Data-smart: comfortable with Excel/Sheets, GA4 and dashboards; reads funnel metrics
• Strong English copywriting for emails, LinkedIn, landing pages and long-form content
• 2+ years in B2B marketing; Graduate, MBA/PG in Marketing a plus
• L&D, HR-tech, consulting or B2B services experience
• ABM or account-based outreach experience
• Webinar or event marketing experience

Responsibilities

• Build quarterly marketing plans tied to pipeline and revenue goals
• Decide segments, accounts and offers based on data and research
• Set campaign goals, budgets and success metrics before launch
• Plan and run multi-channel campaigns from brief to report
• Run registration-driven campaigns for open programs, workshops and certifications
• Build segment-focused campaigns that generate qualified leads
• Design email journeys and nurture sequences for sales-readiness
• Run account-based campaigns for priority accounts
• Re-engage stalled deals with targeted outreach
• Research new target accounts and build market-intelligence briefs for sales
• Track lead handover and attribution between marketing and sales
• Own LinkedIn content calendar and monthly newsletter
• Run quarterly webinars end-to-end
• Create thought-leadership content
• Handle client-facing program communications
• Keep content aligned with partner brand guidelines
• Write and optimize SEO landing pages and track performance
• Use AI daily for research, writing, design and analysis
• Build automations and AI workflows across marketing and sales
• Create reusable prompts, templates and AI assistants
• Contribute to internal AI knowledge bases

Skills

AI-first mindset

Digital marketing

B2B marketing

ABM

Data analytics

Copywriting

Campaign mgmt

Automation tools

English copywriting

GA4 proficiency

Education

Graduate

MBA/PG Marketing

Tools

GA4

Excel/Sheets

Zapier

Make

n8n

Job description

BYLD Group is committed to making a difference to people and their organizations through its decades of excellence in business solutions, diverse corporate exposure, and skilled workforce. Our clients across various industries believe us in managing, developing, and aligning their corporate needs with their organizational goals and objectives.

Founded in the year 1998, BYLD is the largest group in the South Asian region, offering technology-enabled HR and business productivity solutions. We have served 5,00,000+ individuals, worked with more than 50% of the Fortune 500 and over 60% of the Business World top 1000 companies.

Role Overview:

You will own marketing for BYLD's L&D business end to end — strategy, campaigns, content, account-based marketing, website and reporting. This is an individual-contributor role for an AI-first marketer who builds automations, thinks strategically and lets data drive every decision.

Key Responsibilities:

• Build quarterly marketing plans tied to pipeline and revenue goals
• Decide which segments, accounts and offers to prioritize, based on data and market research
• Set campaign goals, budgets and success metrics before launch
• Plan and run multi-channel campaigns (email, LinkedIn, paid, events) from brief to report
• Run registration-driven campaigns for open programs, workshops and certifications
• Build segment-focused and research-led campaigns that generate qualified leads
• Design email journeys and nurture sequences that move leads to sales-ready
• Run 1:1 and 1:Few account-based campaigns for priority accounts
• Re-engage stalled, lost and postponed deals with targeted outreach
• Research new target accounts and build market-intelligence briefs for sales
• Track lead handover and attribution between marketing and sales

Content & thought leadership

• Own the company LinkedIn page content calendar, planned quarterly
• Write and publish a monthly newsletter across LinkedIn and email
• Run quarterly webinars end to end — topic, promotion, registrations, follow-up
• Create thought-leadership content: articles, case studies, reports and leadership LinkedIn posts
• Handle client-facing program communications and post-event nurture
• Keep all content aligned with global partner brand guidelines

Website & SEO

• Write, structure and optimize SEO landing pages for services and programs
• Run keyword research, on-page SEO and conversion improvements
• Track rankings, traffic and page conversion; fix what underperforms
• Use AI daily for research, writing, design and analysis
• Build automations and AI workflows that remove manual work across marketing and sales
• Create reusable prompts, templates and AI assistants for the team
• Contribute to internal AI initiatives with knowledge bases and requirement docs

Data & reporting

• Build and maintain revenue, pipeline and campaign dashboards
• Report on MQLs, pipeline contribution, attribution and ROI
• Turn data into clear recommendations and next actions

Requirements:

• Agency background: min. 1 year at a digital, B2B or integrated marketing agency
• AI-first: uses AI tools (Claude, ChatGPT, Gemini, Perplexity) as the default way of working; can show real AI-built work
• Automation: has built working automations or AI workflows (Zapier, Make, n8n, AI agents or similar)
• Data-smart: comfortable with Excel/Sheets, GA4 and dashboards; reads funnel metrics (CTR, CPL, MQL→SQL, ROI) and acts on them
• Strong English copywriting for emails, LinkedIn, landing pages and long-form content
• 2+ years in B2B marketing; Graduate, MBA/PG in Marketing a plus
• L&D, HR-tech, consulting or B2B services experience
• ABM or account-based outreach experience
• Webinar or event marketing experience.
• Learn directly from industry experts with 30+ years of experience
• Opportunity to work in a dynamic and collaborative environment.
• Professional development and growth opportunities.
• Insurance Benefits (Medical and Accidental) for all employees
• Multi-level Rewards programs for all employees