Marketing Director

Recrew AI; Bengaluru Urban; Hybrid; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Recrew AI in Bengaluru is seeking a Marketing Director who will own the company’s entire marketing function, from brand identity and content to paid campaigns and pipeline reporting. You will operate with full ownership and drive measurable revenue impact.

This solo-marketer role requires hands-on execution across LinkedIn Ads, Google Ads, CRM systems, and analytics. Hybrid work from Bangalore offers fast-paced growth in a seed-stage startup.

Qualifications

• 6–10 years of B2B digital marketing experience with ownership of MQL targets.
• Hands-on experience running LinkedIn Ads and Google Ads campaigns targeting enterprise buyers.
• Proven CRM experience with HubSpot or Salesforce for lead tracking and reporting.
• Experience creating brand identity—tone, messaging, and positioning.
• Proficiency in Google Analytics for marketing measurement.
• Ability to develop blogs, case studies, whitepapers, and landing pages for enterprise HR and procurement teams.
• Experience building marketing assets in Canva or Figma is a plus.

Responsibilities

• Own end-to-end digital marketing campaigns across LinkedIn, Google, and email with MQL targets.
• Build and steward the company brand identity, tone of voice, and market positioning.
• Create B2B content assets—blogs, case studies, whitepapers, and landing pages.
• Plan, run, and optimize paid campaigns with focus on pipeline contribution and CAC.
• Track and report marketing metrics using Google Analytics and CRM data.
• Partner with sales to align ICP targeting and lead handoff.
• Manage social media and grow organic reach in enterprise HR and Global Mobility communities.

Skills

B2B digital marketing

LinkedIn Ads

Google Ads

Brand identity

Content strategy

Google Analytics

Content creation

Tools

HubSpot

Salesforce

Canva

Figma

Job description

Industry: Information Technology & Services, PropTech, Corporate Housing, SaaS

About Company

The company is an AI Copilot for Workforce Housing. Its intelligent procurement platform helps global enterprises, relocation companies, and insurance carriers source, book, and manage employee accommodations at scale.

It delivers curated, safety-vetted inventory with streamlined workflows and 24/7 account support. The company is a 14-person, seed-funded startup operating at a post-PMF stage.

The culture is collaborative, founder-led, and deeply customer-first. Cross-functional ownership is the norm, with direct visibility into product growth, revenue, and strategy.

Position Overview

This role is the company's entire marketing function — a single IC who will build and run everything from brand identity and content to paid campaigns and pipeline reporting. The Marketing Director will design and execute demand generation programs that directly feed the enterprise sales pipeline, operating with full ownership and zero hand-holding at a stage where every marketing dollar and asset has immediate, measurable revenue impact.

Role & Responsibilities

• Own end-to-end digital marketing campaigns across LinkedIn, Google, and email, with full accountability for MQL volume and quality targets
• Build and steward the company's brand identity — tone of voice, visual guidelines, messaging frameworks, and market positioning
• Create B2B content assets — blogs, case studies, whitepapers, and landing pages — tailored to enterprise HR, procurement, and Global Mobility buyers
• Plan, run, and optimize paid campaigns (LinkedIn Ads, Google Ads) with focus on pipeline contribution and CAC reduction
• Track, analyze, and report on marketing metrics — MQLs, CPL, conversion rates, and campaign ROI — using Google Analytics and CRM data
• Partner with the sales team to align on ICP targeting, messaging consistency, and lead handoff processes
• Manage the company's social media presence and grow organic reach within enterprise HR, Global Mobility, and procurement communities

Must Have Criteria

• 6–10 years of B2B digital marketing experience with direct ownership of MQL generation targets
• Hands‑on experience running LinkedIn Ads and Google Ads campaigns targeting enterprise decision‑makers
• Proven experience with HubSpot, Salesforce, or equivalent CRM for lead tracking and pipeline reporting
• Hands‑on experience with Canva and Figma for marketing asset creation
• Experience building or managing brand identity — messaging frameworks, positioning, and content strategy
• Proficiency in Google Analytics for tracking and reporting on MQLs, CPL, and campaign ROI
• Demonstrated experience creating B2B content assets — blogs, case studies, and landing pages — for enterprise buyers

Nice to Have

• Prior experience marketing to enterprise HR, procurement, or Global Mobility teams
• Experience at an early‑stage startup (Seed to Series B) building marketing from scratch as a solo marketer
• Familiarity with PropTech, SaaS, or the corporate travel/housing industry
• Experience with SEO tools such as Ahrefs or SEMrush to drive organic growth

What We Offer

• Full ownership of the company's marketing function — strategy, execution, and outcomes are yours to shape
• Direct collaboration with founders and leadership — fast decision-making and idea‑to‑execution cycles
• Hybrid work model based out of Bangalore