Marketing Executive

Moveinsync Technology Solutions; Bengaluru; On-site; INR 500,000 - 750,000; Full time

Job summary

MoveInSync Technology Solutions is hiring a Marketing Executive in Bengaluru for 1-3 years in B2B SaaS marketing. The role focuses on building cohort pipelines, running multichannel campaigns, and creating sales content to drive qualified opportunities.

You will use AI daily for research, copy, and personalisation, and own end-to-end events from planning to post-event follow-up. Strong English and CRM/ads experience are required.

Qualifications

• 1-3 years of B2B marketing experience in SaaS or enterprise services.
• Proven dexterity with AI tools in marketing (research, content, personalisation).
• Hands-on self-starter who owns outcomes from brief to delivery.
• Strong written and verbal English; ability to translate features into business benefits.
• Familiarity with CRM/marketing automation tools, LinkedIn Ads, Google Ads and email platforms.
• Comfort with Excel/Google Sheets and GA4; able to manage multiple projects.

Responsibilities

• Build target account cohorts with Sales and own the touchpoint plan from first contact to qualified lead.
• Plan and run multi-channel campaigns across email, LinkedIn, webinars and paid digital, tracking from outreach to MQL.
• Create blogs, case studies, one-pagers, newsletters and sales collateral.
• Run events and webinars end to end, including logistics and post-event follow-up.
• Leverage AI daily for account research, copy, personalisation and reporting; build repeatable workflows.
• Keep CRM and website data clean; manage landing pages with basic SEO.
• Track leads, MQLs, CTR, conversion and cost per lead; share weekly pipeline insights.
• Work with Sales on decks and customer stories; monitor mobility and enterprise SaaS trends.

Skills

B2B marketing

AI tools in marketing

Campaign planning

Content creation

Analytics & reporting

English communication

Education

Bachelor's degree in marketing or related field

MBA (preferred)

Tools

HubSpot

Salesforce

Zoho

LinkedIn Ads

Google Ads

GA4

Job description

Marketing Executive

Bengaluru (on-site) • Marketing • 1-3 years in B2B marketing, ideally SaaS or enterprise services

MoveInSync is a mobility technology company that powers employee commute, visitor management and workplace mobility for large enterprises across the globe. Its platform helps companies run safer, more efficient and more sustainable operations at scale.

Role overview

You will build and run cohort-based pipeline for our enterprise sales teams: shortlist the right accounts, create the touchpoints, and keep them engaged through campaigns, content and events until they turn into qualified opportunities. This is a hands‑on, high‑ownership role for someone who already uses AI as a daily working tool.

What you will own

• Cohort pipeline: build target account cohorts with Sales and own the touchpoint plan for each, from first contact to qualified lead.
• Campaigns: plan and run multi‑channel campaigns across email, LinkedIn, webinars and paid digital, and own the numbers from outreach to MQL.
• Content: create blogs, case studies, one‑pagers, newsletters and sales collateral that turn product features into clear business outcomes.
• Events: run events and webinars end to end, from logistics and vendor coordination to post‑event follow‑up that converts into pipeline.
• AI‑led execution: use AI daily for account research, copy, personalisation, repurposing and reporting, and build repeatable workflows that make the team faster.
• Marketing operations: keep CRM and automation data clean, and manage the website and landing pages with basic SEO.
• Reporting: track leads, MQLs, CTR, conversion and cost per lead, and share weekly insights tied to pipeline and revenue.
• Enablement and market watch: work with Sales and Account Management on decks and customer stories, and track competitors and mobility and enterprise SaaS trends.

What we are looking for

• 1-3 years of B2B marketing experience, ideally in SaaS or enterprise services; a bachelor's degree in marketing, business, communications or a related field (MBA is a plus).
• Proven dexterity with AI tools in real marketing work, such as research, content, personalisation and automation, with examples you can show us.
• A hands‑on self‑starter who takes work from brief to delivery without being chased and owns the outcome.
• Strong written and verbal English, with the ability to turn product features into business benefits.
• Working knowledge of a CRM or marketing automation tool (HubSpot, Salesforce, Zoho or similar), LinkedIn Ads, Google Ads and email platforms.
• Comfort with Excel or Google Sheets and GA4, and the ability to manage several projects at once.

Good to have

Experience in mobility, transportation, HR‑tech or workplace technology; exposure to ABM and event marketing; multi‑region campaign experience; basic design skills in Canva or Figma.

What success looks like (first 6-12 months)

• Consistent monthly pipeline contribution from the cohorts and campaigns you run.
• Every cohort has a live touchpoint plan, with engagement tracked account by account.
• On‑time delivery of the content and collateral calendar.
• At least two events or webinars executed smoothly, with follow‑up that converts.
• Clear reporting that links marketing activity to leads, pipeline and revenue.
• At least two AI‑driven workflows adopted by the team, with measurable time saved.