Marketing Executive (Social Media)

Clarion Technologies, Inc.; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

Clarion Technologies, Inc. is seeking a budding B2B marketer to own AI-driven content creation, from LinkedIn posts to campaign assets, while preserving the brand voice. You will repurpose content across formats, track performance and push fast experiments in a dynamic environment in Pune.

You’ll work with lightweight AI tools, craft concise narratives, and translate data into actionable improvements for campaigns and executive branding in a fast-paced tech setting.

Qualifications

• 1–3 years total experience; around 2 years in B2B marketing, technology marketing, content, digital or social media is preferred.
• Strong writing, editing and storytelling skills, with the ability to simplify complex technology or business ideas.
• Hands-on familiarity with generative AI tools such as ChatGPT, Claude, Gemini, Perplexity, Canva AI or equivalent platforms.
• Working knowledge of prompt design, AI-assisted research, content workflows and responsible fact-checking.
• Experience creating LinkedIn posts or carousels, emailers, short videos, presentations or campaign creatives.
• Comfort with basic design and video tools such as Canva, Adobe Express, CapCut or similar.
• Basic understanding of B2B funnels, buyer personas, demand generation and performance metrics.
• A test-and-learn mindset, strong attention to detail and the ability to work independently in a fast-moving environment.

Responsibilities

• AI-enabled content engine: Create high-quality B2B content for LinkedIn, email, website, presentations and assets using AI-assisted workflows.
• Social and executive visibility: Develop posts, carousels, short-form videos, explainers and thought-leadership content for company and leadership channels.
• Campaign activation: Support integrated campaigns across organic social, email, webinars, events and selected paid channels—from idea to publishing and optimisation.
• Content repurposing: Turn webinars, podcasts, case studies, blogs, reports and presentations into multiple audience-ready formats.
• Market and account intelligence: Use AI and research tools to track industry shifts, customer priorities, competitors, content trends and opportunities.
• Marketing operations: Help manage content calendars, campaign workflows, publishing schedules, asset libraries and cross-functional coordination.
• Performance improvement: Track reach, engagement, traffic, leads and content contribution; translate results into practical recommendations.
• AI experimentation: Evaluate emerging tools, build reusable prompts and workflows, and identify where AI can improve marketing quality, speed, personalisation and productivity.

Skills

Generative AI tools

Writing

Editing

Storytelling

LinkedIn posts

Prompt design

Video design tools

B2B marketing basics

Attention to detail

Tools

Canva

Adobe Express

CapCut

Job description

What You Will Own

• AI-enabled content engine: Create high-quality B2B content for LinkedIn, email, website, presentations and campaign assets using AI-assisted workflows without compromising originality, accuracy or brand voice.
• Social and executive visibility: Develop posts, carousels, short-form videos, explainers and thought‑leadership content for company and leadership channels.
• Campaign activation: Support integrated campaigns across organic social, email, webinars, events and selected paid channelsfrom idea and asset creation to publishing and optimisation.
• Content repurposing: Turn webinars, podcasts, case studies, blogs, reports and presentations into multiple audience‑ready formats for different stages of the B2B buyer journey.
• Market and account intelligence: Use AI and research tools to track industry shifts, customer priorities, competitors, content trends and account‑level opportunities.
• Marketing operations: Help manage content calendars, campaign workflows, publishing schedules, asset libraries and cross‑functional coordination.
• Performance improvement: Track reach, engagement, traffic, leads and content contribution; translate results into practical recommendations and rapid experiments.
• AI experimentation: Evaluate emerging tools, build reusable prompts and workflows, and identify where AI can improve marketing quality, speed, personalisation and productivity.

What Success Looks Like

• Consistent delivery of relevant, brand‑aligned content across priority B2B channels.
• Faster content production through repeatable AI workflows and smart repurposing.
• Improved engagement, campaign responsiveness and contribution to qualified demand.
• Clear monthly learning loops: what worked, what did not, and what should be tested next.
• Growing ownership—from executing briefs to proactively suggesting campaign and content opportunities.

What You Bring

• 1–3 years of total experience; around 2 years in B2B marketing, technology marketing, content, digital or social media is preferred.
• Strong writing, editing and storytelling skills, with the ability to simplify complex technology or business ideas.
• Hands‑on familiarity with generative AI tools such as ChatGPT, Claude, Gemini, Perplexity, Canva AI or equivalent platforms.
• Working knowledge of prompt design, AI‑assisted research, content workflows and responsible fact‑checking.
• Experience creating LinkedIn posts or carousels, emailers, short videos, presentations or campaign creatives.
• Comfort with basic design and video tools such as Canva, Adobe Express, CapCut or similar.
• Basic understanding of B2B funnels, buyer personas, demand generation and performance metrics.
• A test‑and‑learn mindset, strong attention to detail and the ability to work independently in a fast‑moving environment.

Good to Have

• Exposure to IT services, SaaS, enterprise technology, AI, engineering or digital transformation.
• Familiarity with HubSpot or another CRM/marketing automation platform, social scheduling tools and analytics dashboards.
• Experience supporting webinars, podcasts, events, ABM or executive branding programmes.
• A portfolio or examples of B2B content, social campaigns, videos or AI‑enabled marketing experiments.

Who Will Thrive Here

A builder, not just a content coordinator: someone who is equally comfortable writing a sharp post, prompting an AI tool, converting a long‑form asset into a campaign, reading performance data and proposing the next experiment. The role suits an early‑career marketer who wants to develop at the intersection of B2B strategy, creativity, technology and AI.