Marketing & Events Executive

Tdf-Diamonds-; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Tdfjewellery is seeking a dynamic marketing professional in Mumbai to drive Campaigns and Brand Communication. The role entails planning festive promotions, coordinating with designers for creatives, and managing the marketing calendar with timely execution.

You will also oversee store marketing and events, coordinate with vendors, manage vendor invoices, and ensure cost-effective execution. This position involves social media coordination, digital content, SEO updates, and local community

Job description

1. Marketing Campaigns & Brand Communication

• Plan and coordinate marketing campaigns, festive promotions and store-level activities.
• Write copy for advertisements, WhatsApp messages, social media, invitations, catalogues and other marketing materials.
• Coordinate with designers to develop marketing creatives and ensure timely approvals.
• Maintain the marketing calendar and ensure campaigns are executed on schedule.

2. Store Marketing & Events

• Coordinate jewellery exhibitions, bridal events, in-store promotions and customer engagement activities.
• Manage store marketing requirements, including posters, banners, catalogues, displays and promotional materials.
• Coordinate with store teams to understand their requirements and ensure timely delivery of marketing materials.
• Ensure all activities receive the necessary approvals before execution.
• Coordinate with printers, designers, event agencies, photographers and other marketing vendors.
• Obtain and compare quotations, negotiate pricing and payment terms, and ensure cost-effective execution without compromising quality.
• Finalise vendors after obtaining the necessary approvals and follow up on production, deliveries and pending work.
• Coordinate vendor invoices and payment follow-ups with the Finance team.
• Build and maintain professional vendor relationships to ensure smooth execution of marketing activities.

4. Social Media & Digital Marketing Coordination

• Coordinate social media content, influencer collaborations, photoshoots and video production.
• Assist with website updates, blog content, search engine optimisation (SEO) and online store listings.
• Coordinate customer communication campaigns through WhatsApp and other approved platforms.
• Track content schedules, campaign performance and customer enquiries.

5. Society Marketing & Local Promotions

• Coordinate promotional activities in residential societies and local communities.
• Manage permissions, promotional stalls, pamphlet distribution, advertisements and customer engagement activities.
• Track enquiries, appointments and leads generated through these activities.

6. Store Operations & Customer Gifting

• Coordinate festive gifting, customer vouchers, packaging materials and store-wise gift distribution.
• Manage dispatches of marketing materials and follow up with stores on delivery.
• Coordinate maintenance and repairs of store displays, signage, screens and other marketing-related installations.
• Ensure store requirements are fulfilled within the agreed timelines.

7. Stakeholder Management & Coordination

• Coordinate with senior management, Area Heads, Store Managers, internal departments and external vendors.
• Communicate requirements, timelines, feedback and approvals clearly to all stakeholders.
• Manage expectations, follow up on pending tasks and resolve coordination issues professionally.
• Ensure smooth collaboration between teams and take ownership of assigned tasks until completion.

8. Reporting & Administration

• Maintain trackers for campaigns, events, vendors, budgets, payments and pending tasks.
• Prepare presentations, reports, quotations and campaign updates.
• Monitor deadlines, track expenses and maintain organised records of marketing activities.
• Provide regular updates to the reporting manager on progress, challenges and completed tasks.