Marketing Head

Florim Decoratives Global; Rajkot; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Florim Decoratives Global in India seeks a Marketing Leader to drive strategy, planning, and brand visibility across domestic and international markets. You will design comprehensive marketing plans, budgets, and calendars, identify opportunities, and coordinate with sales, product, export, and management teams to align initiatives with business goals.

Responsibilities cover digital marketing, content creation, lead generation, and analytics.

Qualifications

• Develop and implement marketing strategies aligned with business goals.
• Prepare monthly and quarterly marketing plans, budgets, and campaign calendars.
• Identify market opportunities, customer segments, and competitor strategies.
• Strengthen brand positioning and visibility in domestic and international markets.

Responsibilities

• Lead digital marketing activities across platforms (Instagram, Facebook, LinkedIn, YouTube, Google) and other relevant channels.
• Plan and execute SEO, SEM, Google Ads, social media campaigns, and performance marketing initiatives.
• Improve website traffic, online engagement, brand awareness, and lead generation.
• Ensure consistent brand communication across all marketing channels.

Job description

Role & responsibilities

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Prepare monthly and quarterly marketing plans, budgets, and campaign calendars.
• Identify market opportunities, customer segments, and competitor strategies.
• Strengthen brand positioning and visibility in domestic and international markets.

2. Digital Marketing & Brand Management

• Lead digital marketing activities across Instagram, Facebook, LinkedIn, YouTube, Google, and other relevant platforms.
• Plan and execute SEO, SEM, Google Ads, social media campaigns, and performance marketing initiatives.
• Improve website traffic, online engagement, brand awareness, and lead generation.
• Ensure consistent brand communication across all marketing channels.

3. Lead Generation & Sales Support

• Develop marketing campaigns to generate qualified leads for domestic and export sales teams.
• Collaborate with the sales team to improve lead quality, conversion rates, and campaign ROI.
• Monitor lead sources, campaign performance, and cost per lead.
• Analyse CRM/Odoo data to evaluate marketing effectiveness and sales contribution.

4. Content Creation & Campaign Management

• Plan and supervise reels, videos, product shoots, promotional creatives, catalogues, brochures, and marketing presentations.
• Develop content strategies highlighting product features, designs, applications, and competitive advantages.
• Coordinate with designers, video editors, agencies, influencers, and external vendors.
• Identify emerging digital trends and implement innovative marketing campaigns.

5. Team Leadership & Coordination

• Lead, mentor, and monitor the performance of the marketing team.
• Allocate responsibilities, establish clear targets, and review team performance.
• Coordinate with sales, product, export, and management teams.
• Manage marketing agencies, vendors, campaign budgets, and deliverables.

6. Market Research & Competitive Analysis

• Conduct market research to understand customer preferences, industry trends, and competitor activities.
• Evaluate competitor branding, pricing communication, digital presence, and promotional strategies.
• Identify opportunities to improve market penetration and brand differentiation.

7. Marketing Analytics & Reporting

• Track KPIs such as reach, impressions, engagement, website traffic, qualified leads, conversion rates, and campaign ROI.
• Prepare monthly marketing performance reports and present insights to management.
• Monitor marketing expenditure against budget and recommend cost-effective initiatives.
• Use analytics and performance data to optimise campaigns and improve results.