Marketing Executive - Mumbai

King Group; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

King Group Hospitality seeks a Marketing Executive to plan and execute digital marketing campaigns across its restaurant brands and outlets. The role focuses on social media management, content creation, SEO and brand visibility to boost website traffic, footfall and sales.

You will coordinate with internal teams and external agencies, manage content calendars and monitor campaign performance to refine strategy and improve engagement across platforms.

Qualifications

• Experience in planning and executing digital marketing campaigns across multiple brands/outlets.
• Proficiency in social media management, content calendars and creative coordination.
• Knowledge of SEO, website optimisation and local search visibility.
• Ability to analyse campaign performance and generate actionable insights.

Responsibilities

• Plan and execute marketing campaigns across King Group Hospitality brands and outlets.
• Coordinate promotional activities to drive footfall, sales and customer engagement.
• Support seasonal and outlet-specific campaigns and track performance with regular reports.
• Coordinate with internal teams and agencies for content, approvals and assets.
• Manage content calendars, posts, reels and other creatives; work with designers and videographers.

Skills

Digital marketing

Social media

Campaign planning

Content creation

SEO

Web analytics

Tools

Google Analytics

Google Search Console

Social ads platforms (FB/IG)

Job description

The Marketing Executive will support the planning and execution of marketing activities for King Group Hospitality across its restaurants, brands and business verticals. The role will focus on digital marketing, social media, campaigns, promotions, aggregator platforms, website verification and optimisation, SEO, and brand visibility to drive website traffic, footfall, sales, customer engagement and brand awareness.

1. Marketing Campaigns & Promotions

• Plan and execute marketing campaigns across KGH brands and outlets.
• Coordinate promotional activities to drive footfall, sales and customer engagement.
• Support seasonal, festive and outlet-specific campaigns.
• Track campaign performance and prepare regular reports.
• Coordinate with internal teams and external agencies for campaign execution.
• Coordinate content calendars, posts, reels, stories and promotional creatives.
• Work with designers, photographers, videographers and agencies for content creation.
• Monitor engagement, reach, leads and conversions.
• Identify opportunities to improve digital visibility and customer engagement.
• Develop and maintain a structured social media content strategy aligned with KGH brand priorities, campaigns, outlet promotions and business objectives.
• Prepare and maintain a content calendar for posts, reels, stories and other platform‑specific content, with clear publishing dates and responsibilities.
• Ensure scheduled stories, posts, reels and campaign content are published on time across relevant social media platforms.
• Coordinate with internal teams, designers and agencies in advance to ensure creatives, captions, approvals and assets are ready before the scheduled publishing time.
• Monitor scheduled content and publishing gaps daily, and follow up promptly to prevent missed or delayed posts.
• Review social media performance regularly and use engagement, reach, clicks and audience insights to refine the content strategy.
• Identify broken links, outdated content, navigation issues, mobile usability problems and other website errors; coordinate timely corrections with the website developer or agency.
• Support website upgrades and optimisation to improve user experience, website performance, search visibility and customer enquiries.
• Coordinate SEO activities, including keyword research, on-page content optimisation, metadata, local SEO and relevant content updates.
• Monitor website traffic, visitor behaviour, traffic sources, search visibility and conversions using available tools such as Google Analytics and Google Search Console.
• Recommend initiatives to increase qualified website traffic, organic reach, enquiries, online orders and other relevant conversions.
• Coordinate with internal teams and external vendors for website maintenance, content updates, technical fixes and approved enhancements.
• Prepare periodic website performance reports highlighting traffic trends, key issues, improvement opportunities and actions taken.

3. Website Management, SEO & Traffic Growth

• Coordinate regular website reviews to verify that pages, brand information, outlet details, menus, contact information, links and promotional content are accurate and up to date.
• Develop outlet-level marketing initiatives to increase sales and footfall.
• Support campaigns for new outlet launches and existing outlet promotions.
• Identify opportunities to improve breakfast, lunch, dinner and off-peak sales.
• Coordinate with outlet teams to ensure timely implementation of marketing activities.
• Monitor competitor activities, offers and market trends.

5. Aggregator & Online Platform Management

• Coordinate with platforms such as Grab, Talabat, Zomato, Swiggy, Lalamove and other relevant aggregators.
• Ensure menus, photographs, pricing, offers and promotional information are accurate and updated.
• Regularly monitor platform performance and identify errors or gaps.
• Coordinate with operations and aggregator representatives for corrections.
• Track sales, promotions, commissions and campaign performance.

6. Content & Brand Management

• Ensure consistent brand communication across all marketing channels.
• Coordinate development of menus, promotional material, brochures, posters and digital creatives.
• Maintain brand guidelines across outlets and marketing platforms.
• Assist in photoshoots and video production for KGH brands.
• Support influencer and content creator collaborations where required.

7. Marketing Analytics & MIS

• Prepare weekly and monthly marketing performance reports.
• Track sales generated through campaigns and promotions.
• Monitor digital engagement, customer acquisition and campaign ROI.
• Analyse outlet‑wise and brand‑wise marketing performance.
• Highlight gaps and recommend corrective actions.
• Coordinate with marketing agencies, designers, photographers, printers and other vendors.
• Ensure deliverables are completed within agreed timelines.
• Maintain marketing calendars and campaign trackers.
• Follow the approved budget and approval matrix for marketing activities.

9. Market Research & Business Support

• Monitor competitor promotions, pricing, campaigns and new launches.
• Identify new marketing opportunities and customer segments.
• Support research for new locations, markets and business initiatives.
• Provide market insights to the Marketing Manager / Senior Management.