Marketing & Events Executive

Tdfjewellery; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tdfjewellery is seeking a dynamic Marketing Specialist in Maharashtra to drive campaigns, store promotions and local events. You will craft copy for ads and social channels, coordinate with designers and vendors, and manage calendars to ensure timely, cost-effective delivery of marketing materials.

You will work with store teams, external agencies and the Finance group to track budgets, quotations and invoices while maintaining strong vendor relationships for smooth execution.

Qualifications

• Experience coordinating marketing campaigns and store promotions.
• Ability to write copy for ads, social media and invitations.
• Proven vendor management and cost-control abilities.

Responsibilities

• Plan and coordinate marketing campaigns, festive promotions and store-level activities.
• Coordinate with designers to develop marketing creatives and approvals.
• Maintain marketing calendar and ensure timely campaign execution.
• Coordinate social media content, influencer collaborations and digital assets.
• Manage store exhibitions, events and customer engagement activities.
• Track content schedules and campaign performance with regular updates.
• Coordinate with printers, vendors and finance for quotations and payments.
• Ensure all marketing activities receive necessary approvals and on-time delivery.

Skills

Campaign planning

Vendor management

Store marketing coordination

Social media coordination

Content creation

SEO & website updates

Campaign tracking

Reporting & analytics

Budget & vendor negotiation

Job description

1. Marketing Campaigns & Brand Communication

• Plan and coordinate marketing campaigns, festive promotions and store-level activities.
• Write copy for advertisements, WhatsApp messages, social media, invitations, catalogues and other marketing materials.
• Coordinate with designers to develop marketing creatives and ensure timely approvals.
• Maintain the marketing calendar and ensure campaigns are executed on schedule.

2. Store Marketing & Events

• Coordinate jewellery exhibitions, bridal events, in-store promotions and customer engagement activities.
• Manage store marketing requirements, including posters, banners, catalogues, displays and promotional materials.
• Coordinate with store teams to understand their requirements and ensure timely delivery of marketing materials.
• Ensure all activities receive the necessary approvals before execution.
• Coordinate with printers, designers, event agencies, photographers and other marketing vendors.
• Obtain and compare quotations, negotiate pricing and payment terms, and ensure cost-effective execution without compromising quality.
• Finalise vendors after obtaining the necessary approvals and follow up on production, deliveries and pending work.
• Coordinate vendor invoices and payment follow-ups with the Finance team.
• Build and maintain professional vendor relationships to ensure smooth execution of marketing activities.

4. Social Media & Digital Marketing Coordination

• Coordinate social media content, influencer collaborations, photoshoots and video production.
• Assist with website updates, blog content, search engine optimisation (SEO) and online store listings.
• Coordinate customer communication campaigns through WhatsApp and other approved platforms.
• Track content schedules, campaign performance and customer enquiries.

5. Society Marketing & Local Promotions

• Coordinate promotional activities in residential societies and local communities.
• Manage permissions, promotional stalls, pamphlet distribution, advertisements and customer engagement activities.
• Track enquiries, appointments and leads generated through these activities.

6. Store Operations & Customer Gifting

• Coordinate festive gifting, customer vouchers, packaging materials and store-wise gift distribution.
• Manage dispatches of marketing materials and follow up with stores on delivery.
• Coordinate maintenance and repairs of store displays, signage, screens and other marketing-related installations.
• Ensure store requirements are fulfilled within the agreed timelines.

7. Stakeholder Management & Coordination

• Coordinate with senior management, Area Heads, Store Managers, internal departments and external vendors.
• Communicate requirements, timelines, feedback and approvals clearly to all stakeholders.
• Manage expectations, follow up on pending tasks and resolve coordination issues professionally.
• Ensure smooth collaboration between teams and take ownership of assigned tasks until completion.

8. Reporting & Administration

• Maintain trackers for campaigns, events, vendors, budgets, payments and pending tasks.
• Prepare presentations, reports, quotations and campaign updates.
• Monitor deadlines, track expenses and maintain organised records of marketing activities.
• Provide regular updates to the reporting manager on progress, challenges and completed tasks.