Marketing & CRM Executive

Shanti Informatics; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Masters Union in Gurugram is seeking an organized Marketing and CRM professional to manage the end-to-end lead communications for the Executive Education Programmes. You will own lead outreach across channels, track metrics, and optimise the journey to drive conversions with a bias for incremental impact.

The ideal candidate has 3+ years in content, growth, or performance marketing, strong copywriting, familiarity with email marketing and CRM tools, and a proactive, data-driven mindset to

Qualifications

• 3+ years of experience in content, growth, or performance marketing.
• Strong copywriting and storytelling skills.
• Experience with email marketing, CRM tools, and WhatsApp automation.
• Basic design knowledge and a data-driven, proactive mindset.

Responsibilities

• Own the complete B2B sales lifecycle: lead generation, outreach, pitching, negotiation, closure, and post-sales relationship management.
• Build and maintain a strong pipeline of corporate partners across industries.
• Acquire and manage relationships with enterprise and mid-market clients.
• Drive repeat engagement through internships, placements, and long-term hiring partnerships.
• Ensure high client satisfaction and retention.
• Engage with senior stakeholders including HR leaders, business heads, and founders.
• Build credibility to position Masters’ Union as a preferred hiring partner.
• Identify new sectors, companies, and hiring trends to expand recruiter base.
• Drive targeted outreach campaigns to unlock new partnership opportunities.
• Consistently meet or exceed revenue and partnership targets.
• Work closely with internal teams (placements, marketing, program teams).
• Share market insights, hiring trends, and feedback to strengthen strategy.

Skills

Content/Growth Marketing

Copywriting & storytelling

Email marketing

CRM tools

WhatsApp automation

Design basics

Data-driven mindset

Execution ownership

Tools

CRM tools

Job description

Job Title: Executive Marketing & CRM

Department: Executive Education

Job Location: Gurugram, Haryana

Job Type: Fulltime | Onsite | 6 days

About Masters' Union

Founded in 2020, Masters Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real world projects, startup building, and global exposure, with the ambition of becoming one of the worlds top business schools and multidisciplinary universities over the next two decades. Today, Masters Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaons premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering. The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

About the Role

We are looking for an organized and execution-focused Marketing and CRM professional to manage the end-to end lead communication journey for the Executive Education Programmes at Masters’ Union. You will be responsible for managing leads communications across channels, tracking and reporting on metrics and continuously optimising the lead journey to drive conversions. We’re looking for someone who goes beyond execution and works from a lens of driving incremental effectiveness.

Specifically, this role will involve

• Owning the complete B2B sales lifecycle: lead generation, outreach, pitching, negotiation, closure, and post-sales relationship management.
• Building and maintaining a strong pipeline of corporate partners across industries.
• Acquiring and managing relationships with enterprise and mid-market clients.
• Driving repeat engagement through internships, placements, and long-term hiring partnerships.
• Ensuring high client satisfaction and retention
• Engaging with senior stakeholders including HR leaders, business heads, and founders.
• Building credibility and trust to position Masters’ Union as a preferred hiring partner
• Identifying new sectors, companies, and hiring trends to expand recruiter base.
• Driving targeted outreach campaigns to unlock new partnership opportunities.
• Consistently meet or exceed revenue and partnership targets.
• Working closely with internal teams (placements, marketing, program teams).
• Sharing market insights, hiring trends, and feedback to strengthen strategy.

Ideal candidate will have

• 3+ years of experience in content, growth, or performance marketing. Strong copywriting and storytelling skills.
• Experience with email marketing, CRM tools, and WhatsApp automation.
• Basic design knowledge and a data-driven, proactive and execution-oriented. mindset.
• High ownership, attention to detail, and execution excellence.