Manager - Admissions

Darwinbox Digital Solutions Pvt. Ltd.; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Masters’ Union seeks a Program Manager – UG Admissions & Conversions to own the bottom-funnel admissions journey for UG programs, including DSAI and non-NCR SoB. You will lead high-intent lead engagement through application, payment and enrolment, blending consultative selling with funnel analytics and cross-functional execution.

You will build strong relationships with students and parents, communicate value propositions, handle objections, and drive high-quality conversations.

Qualifications

• 4–7 years in admissions or conversion-driven roles.
• Track record of achieving conversion/revenue targets.
• Experience with high-ticket admissions and multi-stakeholder decisions.
• Strong understanding of funnels, pipelines, and metrics.
• Excellent consultative, negotiation and closing skills.
• Analytical mindset with data-driven actionability.
• Ability to handle complex conversations with students and parents.
• Ownership, execution focus, and pace in a target-driven environment.
• Excellent verbal and written communication with stakeholders.

Responsibilities

• Own bottom-funnel conversion for UG programs across markets.
• Drive the complete journey: counselling, application, payment, enrolment.
• Build trusted relationships with prospective students and parents.
• Lead consultative conversations to communicate value propositions.
• Address objections on fees, ROI, outcomes, program fit, and location.
• Develop follow-up strategies to reduce funnel leakage.
• Monitor funnel performance and identify bottlenecks.
• Use data and market insights to implement conversion interventions.
• Collaborate with Marketing, Admissions, Academic and Student Experience teams.
• Plan and execute student/parent events, webinars and information sessions.
• Track attendance, engagement, applications, payments and enrolments.
• Maintain weekly/monthly conversion targets and pipeline visibility.
• Keep CRM data accurate and up-to-date.
• Contribute to scalable playbooks and best practices.
• Represent Masters’ Union as a trusted advisor throughout the journey.

Skills

Admissions experience

Conversion targets

Consultative selling

Sales analytics

Stakeholder management

Tools

CRM systems

Job description

Founded in 2020, Masters’ Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.

Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for a high-ownership Program Manager – UG Admissions & Conversions to drive the bottom-funnel admissions journey for Masters’ Union’s Undergraduate programs. The role will specifically handle DSAI and non-NCR School of Business (SoB), with ownership from high-intent lead engagement through application, payment and final enrolment. This is a commercially driven role combining conversion ownership, consultative selling, funnel analytics, student and parent engagement, event-led engagement and cross-functional execution.

Specifically, this role will involve

• Owning the bottom-funnel conversion charter for DSAI and non-NCR SoB across assigned UG markets.
• Driving the complete conversion journey across counselling, application, payment and final enrolment.
• Building trusted relationships with prospective students and parents and understand their academic goals, career aspirations and decision drivers.
• Leading high-quality consultative conversations to communicate the value proposition and differentiated positioning of UG programs.
• Owning and resolving complex objections around fees, ROI, career outcomes, program fit, location, competition and decision-making.
• Developing structured follow-up strategies for high-intent and undecided candidates to improve conversion and minimise funnel leakage.
• Monitoring funnel performance and identify conversion bottlenecks, drop-offs and opportunities.
• Using candidate behaviour, funnel data and market insights to recommend and implement conversion interventions.
• Partnering with Marketing, Admissions, Academic and Student Experience teams to improve the overall UG admissions funnel.
• Planning and executing student/parent events, webinars and information sessions to nurture high-intent prospects and accelerate conversions.
• Building event- and webinar-led engagement journeys and track attendance, engagement, applications, payments and enrolments.
• Owning weekly and monthly conversion targets and maintain strong visibility on pipeline health, risks and opportunities.
• Maintaining accurate candidate and funnel data in CRM/lead-management systems.
• Contributing to scalable conversion playbooks, objection-handling frameworks and best practices.
• Representing Masters’ Union as a trusted advisor throughout the student and parent decision-making journey.

Ideal candidate will have

• 4–7 years of experience in admissions, premium education sales, consultative sales, inside sales, business development or another conversion-driven environment.
• A track record of owning and delivering conversion, revenue or enrolment targets.
• Experience with high-ticket products/services and multi-stakeholder decision-making is preferred.
• Strong understanding of sales/admissions funnels, pipeline management and conversion metrics.
• Excellent consultative selling, objection handling, negotiation and closing skills.
• Strong commercial and analytical mindset with the ability to translate data into action.
• Ability to manage complex conversations with students and parents with confidence and empathy.
• Strong ownership, execution orientation and comfort working in a fast-paced, target-driven environment.
• Excellent verbal and written communication and stakeholder-management skills.