Manager - Outreach

Darwinbox Digital Solutions Pvt. Ltd.; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Masters' Union seeks an Outreach Manager for the MU Undergraduate Program to drive awareness and enrollment through strategic school outreach. You will build relationships with schools, counselors, and other stakeholders, designing campaigns to engage students and parents.

The ideal candidate has 2+ years in education outreach or related fields, strong communication, and CRM proficiency. This role involves coordinating events, creating promotional material with the marketing team, and tracking

Qualifications

• Bachelor's or Master's in Business, Marketing, Education Management, Communications, or related field.
• Minimum 2 years in school counseling, university outreach, business development, or education sector engagement.
• Experience building partnerships with schools and independent career counselors is a strong plus.
• Strong relationship management and strategic thinking abilities.
• Excellent communication and presentation skills; leadership to drive outreach initiatives.
• Proficiency in CRM tools, Microsoft Office, and digital outreach platforms.

Responsibilities

• Develop and execute annual outreach plans with stakeholders.
• Identify target schools (IB, CBSE, ICSE, international) and drive applications.
• Use data-driven insights to refine outreach strategies.
• Build partnerships with school principals and counselors.
• Engage independent career counselors and educational influencers.
• Organize awareness sessions at schools and host seminars/workshops.
• Coordinate webinars, panels, and mentorship sessions with leaders.

Skills

Relationship management

Strategic thinking

Communication

Presentation skills

Leadership

CRM tools

Microsoft Office

Digital outreach platforms

Education

Bachelor's degree in Business/Marketing/Education Management/Communications

Master's degree in related field

Tools

CRM tools

Microsoft Office

Digital outreach platforms

Job description

Founded in 2020, Masters' Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world's top business schools and multidisciplinary universities over the next two decades.

Today, Masters' Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon's premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters' Union's flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

As an Outreach Manager for the MU Undergraduate Program, you will be responsible for driving awareness and interest in the program through strategic outreach initiatives. This role involves building relationships with schools, career counselors, and other stakeholders, as well as designing effective outreach campaigns to ensure that the right students are aware of and engaged with the MU UG program. The ideal candidate will have experience in education outreach, relationship management, and business development, with a strategic mindset to maximize engagement and enrollment conversions.

Specifically, this role will involve

• Developing and executing an annual business plan for outreach efforts, working closely with the Director of Outreach.
• Identifying and analyzing target markets, including top schools (IB, CBSE, ICSE, international schools) to drive awareness and applications.
• Utilizing data-driven insights and regional/national trends to refine outreach strategies for maximum impact.
• Building and nurturing relationships with school principals, career counselors, and education consultants to create strong partnerships.
• Identifying and engaging with independent career counselors, educational influencers, and third-party business associates to expand program awareness.
• Serving as a trusted advisor to schools and counselors, providing them with detailed information about the MU UG program.
• Organizing and hosting dedicated awareness sessions at IB, CBSE, and ICSE schools to introduce students and parents to the program.
• Conducting seminars, workshops, and information sessions in schools to highlight the benefits of the MU UG program.
• Coordinating panel discussions, webinars, and mentorship sessions with industry leaders and faculty members to engage prospective students.
• Designing, organizing, and managing regional and national-level student competitions to engage high-achieving students.
• Ensuring active participation from top schools in Masters' Union events, challenges, and case competitions.
• Developing exclusive on-campus and virtual engagement initiatives for prospective students to experience MU's learning environment firsthand.
• Developing and implementing outreach campaigns targeting high school students, parents, and key stakeholders.
• Working with the marketing team to create promotional materials, digital campaigns, and storytelling content for effective outreach.
• Leveraging social media, email marketing, and networking platforms to maximize reach and engagement.
• Tracking outreach efforts, engagement rates, and enrollment conversions, ensuring data-driven decision-making.
• Providing regular reports and insights to the leadership team, identifying areas for improvement.
• Measuring the effectiveness of various outreach strategies and refine approaches accordingly.

Ideal candidate will have

• Bachelor's or Master's degree in Business, Marketing, Education Management, Communications, or a related field.
• Minimum 2 years of experience in school counseling, university outreach, business development, or education sector engagement.
• Prior experience in building partnerships with schools and independent career counselors is a strong plus.
• Strong relationship management skills to engage with school leaders and career counselors effectively.
• Strategic thinking and problem-solving abilities to develop high-impact outreach plans.
• Excellent communication and presentation skills, with the ability to address large audiences confidently.
• Leadership and people management skills to drive outreach initiatives effectively.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in CRM tools, Microsoft Office, and digital outreach platforms.