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Masters’ Union is seeking an organized Marketing and CRM professional to manage the end-to-end lead communications journey for Executive Education Programmes. You will coordinate communications across channels, track metrics, and optimize the journey to drive conversions.
The ideal candidate will engage working professionals, conduct product demonstrations, schedule consultations, address concerns, and build a strong sales pipeline to exceed targets in a fast-paced environment.
Founded in 2020, Masters’ Union is a new-age,industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’stop business schools and multidisciplinary universities over the next twodecades.
Today, Masters’ Union has nearly 3,500students across undergraduate, postgraduate, and executive programs, withalmost half being experienced professionals. Spread across nearly 5 lakh squarefeet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier makerspace, AI and robotics infrastructure, advanced bioengineering workshops, andstartup incubation spaces, while also expanding into areas such asbioengineering and genetic engineering.
The institution is chaired by Manoj Kohli,former CEO of Bharti Airtel and former Country Head of SoftBank India. Itsleadership ecosystem includes Vivek Gambhir, Pankaj Bansal, SanjivBikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, andpolicymakers who contribute to teaching and institution building.
We are looking for an organized andexecution-focused Marketing and CRM professional to manage the end-to-end leadcommunication journey for the Executive Education Programmes at Masters’ Union.You will be responsible for managing leads communications across channels,tracking and reporting on metrics and continuously optimizing the lead journeyto drive conversions.
We’re looking for someone who goes beyondexecution and works from a lens of driving incremental effectiveness.