Marketing Manager

Gemini Power Hydraulics; Thane, Navi Mumbai, Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Gemini Power Hydraulics seeks an experienced marketing leader to drive annual and quarterly marketing plans for its industrial product lines. You will coordinate email, social, SEO, and content initiatives while guiding a small marketing team.

You will plan integrated campaigns, translate technical information for customers, and manage exhibitions and corporate events in collaboration with Sales and senior leadership.

Qualifications

• 610 years of relevant marketing experience with at least 2–3 years of team/managerial responsibility.
• Strong experience in B2B marketing, digital marketing, content and campaign management.
• Experience in engineering, manufacturing, industrial products/equipment, machinery, automotive components, heavy engineering, construction equipment or industrial technology preferred.
• Strong written and verbal communication with the ability to simplify technical information.
• Good understanding of SEO, website analytics, CRM/marketing automation and campaign performance.
• Strong stakeholder management, project management and team leadership skills.
• Bachelor’s degree in Marketing, Business, Communications or related field; MBA/PGDM Marketing preferred.

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Manage digital marketing activities including email marketing, WhatsApp marketing, social media, YouTube, website and SEO coordination.
• Plan and execute integrated marketing and lead-generation campaigns for different products, markets and customer segments.
• Develop B2B content including product communication, case studies, brochures, presentations, newsletters, videos and corporate communication.
• Translate technical/engineering information into clear and engaging customer communication.
• Lead marketing activities for exhibitions, trade shows, conferences and corporate events, including pre-event and post-event campaigns.
• Manage and guide the Marketing Executive and Graphic Designer, ensuring timely and high-quality output.
• Work closely with Sales, Business Heads, CEO/MD and other senior stakeholders on marketing priorities.
• Monitor marketing KPIs, campaign performance, lead quality and digital engagement, and recommend improvements.

Skills

B2B marketing

Digital marketing

Content management

Campaign management

Education

Bachelor’s degree in Marketing/Business/Communications

MBA/PGDM Marketing

Tools

SEO

CRM/Marketing automation

Website analytics

Job description

Role & responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Manage digital marketing activities including email marketing, WhatsApp marketing, social media, YouTube, website and SEO coordination.
• Plan and execute integrated marketing and lead-generation campaigns for different products, markets and customer segments.
• Develop B2B content including product communication, case studies, brochures, presentations, newsletters, videos and corporate communication.
• Translate technical/engineering information into clear and engaging customer communication.
• Lead marketing activities for exhibitions, trade shows, conferences and corporate events, including pre-event and post-event campaigns.
• Manage and guide the Marketing Executive and Graphic Designer, ensuring timely and high-quality output.
• Work closely with Sales, Business Heads, CEO/MD and other senior stakeholders on marketing priorities.
• Monitor marketing KPIs, campaign performance, lead quality and digital engagement, and recommend improvements.

Preferred candidate profile

• 610 years of relevant marketing experience with at least 2–3 years of team/managerial responsibility.
• Strong experience in B2B marketing, digital marketing, content and campaign management.
• Experience in engineering, manufacturing, industrial products/equipment, machinery, automotive components, heavy engineering, construction equipment or industrial technology preferred.
• Strong written and verbal communication with the ability to simplify technical information.
• Good understanding of SEO, website analytics, CRM/marketing automation and campaign performance.
• Strong stakeholder management, project management and team leadership skills.
• Bachelor’s degree in Marketing, Business, Communications or related field; MBA/PGDM Marketing preferred.