Marketing Coordinator 3 Years 07-11-26

Svarn Group; Faridabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Svarn Group is seeking a hands-on Marketing Lead to build and manage foundational channels including the company website, LinkedIn, and email automation. You will craft B2B content such as case studies and whitepapers and coordinate with SBU heads to tailor messaging and campaigns for corporate clients.

You will drive multi‑channel campaigns (email, SEO, paid ads), develop sales enablement materials, and oversee events and webinars to grow early industry awareness.

Qualifications

• Diploma, Bachelor's or Master's in marketing, business, or related field.
• MBA/PGDM in Marketing preferred or related postgraduate qualification.
• Certifications in digital marketing, SEO/SEM, or marketing automation desirable.

Responsibilities

• Set up and manage foundational channels: website, LinkedIn page, and email automation.
• Create and coordinate B2B content such as case studies and whitepapers.
• Coordinate with SBU heads to align marketing needs with content and campaigns.
• Launch multi-channel campaigns (email, SEO, paid ads) to generate qualified leads.
• Develop sales sheets, product presentations, and promotional materials for corporate clients.
• Analyze competitive landscape and target buyer segments to refine messaging.
• Plan and manage digital webinars and trade shows to build industry visibility.
• Set up basic campaign tracking metrics and feed leads into CRM.

Skills

Social Media Management

Budgeting

B2B Marketing

AI Proficiency

LinkedIn Marketing

Lead Generation

Trade Shows

Public Relations

Event Management

Market Research

Sales Enablement

Education

Diploma

Bachelor's Degree

Master's Degree

Professional Certification

Job description

• Assist in setting up and managing foundational channels, including the company website, corporate LinkedIn page, and email automation tools.
• Write and coordinate B2B content such as case studies, whitepapers, and introductory pitch decks.

2. SBU Coordination

• Coordinate with SBU heads to identify their marketing and communication needs, and translate these into content, campaigns, and messaging plans.

3. Lead Generation & Demand Gen

• Launch and track multi-channel campaigns — email marketing, SEO, and paid ads — designed to capture qualified business leads.
• Create sales sheets, product presentations, and promotional materials that empower the sales team to pitch effectively to corporate clients.

5. Market & Competitor Analysis

• Map out the competitive landscape, analyse target buyer segments, and identify pain points to refine B2B messaging.
• Create and maintain connections with media houses and trade publications to build the organisation's external visibility and coverage.

7. Events & Webinars

• Plan and manage logistics for digital webinars and corporate trade shows to generate early industry awareness.

8. Data Tracking & CRM Alignment

• Set up basic tracking metrics to monitor campaign performance and ensure all incoming leads are cleanly fed into the CRM system.

Qualification

• Essential:Bachelor’s degree in marketing, Business Administration, Mass Communication, or a related field.
• Preferred:MBA / PGDM in Marketing, or a postgraduate qualification in Communications or Digital Marketing.
• Desirable:Certifications in digital marketing, SEO/SEM, or marketing automation (e.g., Google Ads, HubSpot, LinkedIn Marketing).

Experience

• Overall:3–5 years of hands‑on marketing experience, with at least 2 years in a B2B environment — ideally manufacturing, engineering, industrial products, or infrastructure.
• Campaigns:Proven track record of planning and running multi‑channel campaigns (email, SEO, paid digital, LinkedIn) with measurable lead‑generation outcomes.
• Content:Experience producing B2B content — case studies, whitepapers, brochures, and sales decks — for technical and corporate audiences.
• Events:Exposure to coordinating trade shows, exhibitions, and webinars, including vendor, budget, and logistics management.
• Media:Working relationships with media houses, PR agencies, or trade publications will be a strong advantage.
• Structure:Experience in a multi‑business or group set‑up, working alongside several business heads or SBUs, is preferred.
• AI in Marketing:Working knowledge of AI tools for marketing — content and copy generation (e.g., ChatGPT, Claude, Gemini), design and visuals (e.g., Canva AI, Midjourney), and AI features in CRM, SEO, and campaign analytics — used hands‑on to speed up output and sharpen targeting.

Candidate Profile

The ideal candidate is a hands‑on builder — as comfortable drafting a whitepaper in the morning as chasing an exhibition vendor in the afternoon. They bring structure to a young function and energy to every brief.

• Builder:A self‑starter who enjoys setting things up from scratch and is comfortable with the ambiguity of a function in its early stages.
• Organised:Process‑driven and detail‑conscious — keeps calendars, trackers, and CRM records clean without being chased.
• Stakeholder‑savvy:Works confidently with senior SBU heads, sales teams, and agencies, and holds people to timelines with tact.
• Curious:Genuinely interested in industrial and technical products, and able to turn engineering features into clear business benefits.
• Data‑minded:Reads campaign numbers as closely as creative, and lets results — not opinions — shape the next move.
• Communicator:Polished business writer with clear, confident spoken English and Hindi.
• Mobile:Willing to travel as required for trade shows, events, and SBU visits.
• Character:Collaborative, low‑ego, and accountable — owns outcomes, not just tasks.

Job Requirements & Details

Educational Qualifications

• Diploma
• Bachelor's Degree
• Master's Degree
• Professional Certification

Additional Skills

Social Media Management Budgeting B2B Marketing AI Proficiency LinkedIn Marketing Lead Generation Trade Shows Public Relations Event Management Market Research Sales Enablement

I agree to the terms and conditions and consent to the processing of my personaldata for recruitment purposes.