Marketing Coordinator

PSB Securities Limited; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

PSB Securities Limited in Chennai is seeking an experienced lead for its telecalling and lead conversion team to drive revenue.

You will allocate leads, monitor follow-ups, track metrics, and set targets; train staff and coach on closing techniques. Strong Tamil and English communication and a Bachelor's degree are preferred.

Qualifications

• 25 years of experience in telecalling, telesales, inside sales, lead conversion, or team management.
• Experience managing a telecalling/sales team is preferred.
• Tamil and English communication skills are required.

Responsibilities

• Manage and supervise the telecalling and lead conversion team.
• Allocate leads to team members and monitor daily follow-ups.
• Track calls, lead status, appointments, and conversions.
• Set daily, weekly, and monthly performance targets for the team.
• Train telecallers on communication, product/service knowledge, objection handling, and closing techniques.
• Coordinate with marketing and sales teams to improve lead quality and conversion rates.
• Maintain accurate lead and customer information in the CRM/system.

Skills

Telecalling

Lead conversion

Team management

Communication

Negotiation

Follow-up

CRM software

Lead management

Tamil language

English language

Closing techniques

Education

Bachelor's degree

Tools

CRM software

Lead management systems

Calling platforms

Job description

Role & Responsibilities:

• Manage and supervise the telecalling and lead conversion team.
• Allocate leads to team members and monitor daily follow-ups.
• Track calls, lead status, appointments, and conversions.
• Ensure timely follow-up with prospective customers and maximize lead conversions.
• Set daily, weekly, and monthly performance targets for the team.
• Monitor individual team performance and provide regular feedback and coaching.
• Train telecallers on communication, product/service knowledge, objection handling, and closing techniques.
• Handle important leads, customer escalations, and difficult cases when required.
• Maintain accurate lead and customer information in the CRM/system.
• Prepare daily and weekly reports on calls, leads, follow-ups, and conversions.
• Coordinate with the marketing and sales teams to improve lead quality and conversion rates.
• Ensure the team achieves assigned conversion and revenue targets.

Preferred candidate profile

• 25 years of experience in telecalling, telesales, inside sales, lead conversion, or team management.
• Previous experience managing a telecalling/sales team is preferred.
• Strong communication, negotiation, persuasion, and follow-up skills.
• Good understanding of lead management and sales conversion processes.
• Experience with CRM software, lead management systems, or calling platforms is an advantage.
• Target-oriented with the ability to motivate and manage a team.
• Tamil and English communication skills are required.
• Bachelor's degree in any discipline preferred.