Marketing Communications - Asst. Manager - ATL/BTL - BKC

SG Oasis; Mumbai; On-site; INR 780,000 - 1,300,000; Full time

Job summary

SG Oasis in Mumbai invites an Asst. Manager - Marketing Communications with a minimum of 4 years' experience to lead marketing communications for mall assets and drive footfall.

You will define 360 marketing strategies in coordination with the team, prepare weekly and monthly reports, manage budgets, coordinate with ad agencies, and oversee ATL/BTL activities, digital campaigns (Meta/Google Ads) and event activations.

Qualifications

• Develop and implement comprehensive marketing communication strategies.
• Drive 360 marketing strategies to enhance mall brand equity.
• Draft and manage marketing budgets and reports.
• Coordinate with ad agencies, event partners, and vendors.

Responsibilities

• Define 360 marketing strategies in coordination with the team.
• Prepare weekly and monthly status reports and manage marketing budgets.
• Maintain relations with ad agencies and partners (Event/ Decor and Activation/ Media).
• Drive footfalls through marketing communications across all channels.

Skills

Marketing communications

Brand equity

Digital marketing

ATL and BTL

Budget management

Vendor coordination

Tools

Google Ads

Meta Ads

Excel

Job description

Job Title : Asst. Manager - Marketing Communications

Experience : Minimum 4 years

Location : One BKC, Mumbai

Shifts : 5 working Days, 10am to 7pm

Reporting Manager : Asst. General Manager - Marketing

Industry : A Leading Mall Management firm

Duties & Responsibilities :

• Help in effective Marketing communication, driving footfalls and coordinating with the respective mall teams.
• Define 360 marketing strategies , in close co-ordination with the team.
• Prepare weekly status reports, monthly reports and manage marketing budgets.
• Maintaining good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media).

Specifications (Skills & Competencies)

1. Drive and implement strategies for communication across all platforms and channels.
2. Develop strategies to build brand equity to command maximum positive perception.
3. Draft and implement marketing strategies to drive footfall into the mall.
4. Drive revenue from ad spaces and promotional areas in the mall.
5. Responsible to draft and control marketing budget for the mall.
6. Responsible to draft and implement events calendar for the financial year.
7. Responsible for thorough and constant competition and trend analysis.
8. Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
9. Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
10. Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
11. Responsible for co-ordination with the finance department for funds receivables management.
12. Manage operating expenses to minimize costs while providing desired results.
13. Draft marketing and promotional strategies and other related policies keeping the brand image.
14. Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.
15. Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
16. Amalgamate useful and intelligent information to develop strong communication strategies.
17. Harness the best out of all agencies working with the marketing department

• Essential Experience :

Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.

Previous/ Companies preferred :

• Schbang
• SoCheers
• FoxyMoron/Zoo Media
• Tonic World Wide
• Social Panga
• Social Kinnect
• Collective
• Communite
• OML
• Gozoop
• Pocket Aces
• Ting

Package : upto 13 LPA

_Depends upon Skills & Interview_