Executive /AM Marketing - Mumbai

SG Oasis; Mumbai, Navi Mumbai; On-site; INR 1,170,000 - 1,430,000; Full time

Job summary

SG Oasis in Mumbai invites a seasoned Executive/AM - Marketing to lead brand and campaign initiatives for a premier retail asset platform. You will drive 360-degree marketing, coordinate with malls, agencies, and internal teams to boost footfall and revenue.

Responsibilities cover ATL/BTL campaigns, digital performance across Meta/Google, budgeting, reporting, and agency management. MBA in Marketing and 4+ years in Mumbai marketing networks required.

Qualifications

• MBA in Marketing is required.
• Minimum 4 years of experience with strong networking within Marketing, Advertising, and Creative agencies in Mumbai and other cities.
• Experience executing creative campaigns for brands across major marketing channels, especially digital platforms.

Responsibilities

• Help in effective Marketing communication, driving footfalls and coordinating with mall teams.
• Define 360 degree marketing strategies in close coordination with the team.
• Prepare weekly and monthly reports and manage marketing budgets.
• Maintain good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media).
• Drive and implement strategies for communication across platforms and channels.
• Develop strategies to build brand equity and maximize positive perception.
• Draft marketing strategies to drive footfall into the mall and revenue from ad spaces.
• Budgeting, forecasting, and financial planning of campaigns across mall assets.
• Coordinate with finance for funds receivables and manage operating expenses.

Skills

Marketing Strategy

Brand Management

Digital Marketing

Campaign Management

Networking

Education

MBA in Marketing

Job description

Company Profile

The company is into investment, development and management of institutional quality retail assets in India. It specializes in originating, underwriting, structuring, developing and operating retail-led mixed-use development projects across the country

Position

Executive /AM - Marketing

Location

BKC in Mumbai

Qualification

MBA in Marketing

Experience

Minimum 4 years like Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.

Also should have executed creative campaigns for brands covering major marketing channels, especially digital platforms.

Role Summary

- Helping in effective Marketing communication, driving footfalls and coordinating with the respective mall teams.

- Define 360 degree marketing strategies, in close co-ordination with the team.

- Prepare weekly status reports, monthly reports and manage marketing budgets.

- Maintaining good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media).

Key Roles and Responsibilities

• Drive and implement strategies for communication across all platforms and channels.
• Develop strategies to build brand equity to command maximum positive perception.
• Draft and implement marketing strategies to drive footfall into the mall.
• Drive revenue from ad spaces and promotional areas in the mall.
• Responsible to draft and control marketing budget for the mall.
• Responsible to draft and implement events calendar for the financial year.
• Responsible for thorough and constant competition and trend analysis.
• Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
• Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
• Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
• Responsible for co-ordination with the finance department for funds receivables management.
• Manage operating expenses to minimize costs while providing desired results.
• Draft marketing and promotional strategies and other related policies keeping the brand image.
• Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.
• Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
• Amalgamate useful and intelligent information to develop strong communication strategies.
• Harness the best out of all agencies working with the marketing department

Working days

5 days in a week

Package

upto 13.00 LPA

Kind Regards

HR Aditi Ojha