Marketing Communications (BTL Coordination & Support)

Goodfit; Dadri; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Goodfit is seeking an Assistant Manager – Marketing Communications to coordinate with regional sales and marketing teams for branding and promotional activities. You will manage PoSM dispatch, track materials, and handle invoices while ensuring timely follow-ups and reporting.

The role requires 3–5 years in marketing communications or retail branding, strong organizational skills, and proficiency in MS Office.

Qualifications

• Bachelor's or master's degree in Marketing or related field
• 3-5 years of experience in marketing communications or retail branding
• Strong organizational and project management skills
• Excellent communication and coordination abilities
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Ability to multitask and meet deadlines
• Experience in vendor and budget management is a plus

Responsibilities

• Coordination & Execution: Plan and implement Shop-in-Shops, store branding and dealer meets across regions.
• PoSM & Branding Material Management: Oversee development and dispatch of PoSM and marketing materials, track stock.
• Creative Development: Collaborate with designers to develop branding materials, schemes, flyers and catalogues.
• Vendor & Invoice Management: Liaise with vendors, process invoices, ensure timely payments.
• Follow-ups & Reporting: Daily follow-ups with internal teams, vendors, and stakeholders to ensure smooth execution.
• Budget Tracking: Assist in budget planning and track marketing expenditures.
• Compliance & Quality Check: Ensure branding activities adhere to guidelines and quality standards.
• Documentation & Reporting: Maintain records of materials, shipments and campaign reports.

Skills

Organizational skills

Project management

Communication skills

MS Office proficiency

Multitasking under deadlines

Budget management

Education

Bachelor's/Master’s degree in Marketing/Business Administration

Tools

MS Office Suite

Job description

Job Title: Assistant Manager – Marketing Communications (BTL Coordination & Support)
Location: Noida
Department: Marketing

Job Summary:

We are seeking a highly organized and proactive Assistant Manager – Marketing Communications to join our team. The ideal candidate will be responsible for coordinating with regional sales and marketing teams to execute branding and promotional activities, including Shop-in-Shops (SIS), store branding, and dealer meets. Additionally, the role involves managing Point of Sale Material (PoSM) dispatch, tracking marketing materials, handling invoices, and conducting daily follow-ups.

Key Responsibilities:

• Coordination & Execution: Work closely with regional sales and marketing teams to plan and implement Shop-in-Shops, store branding initiatives, and dealer/retailer/plumber meets across regions.

• PoSM & Branding Material Management: Oversee the development & dispatch of PoSM and marketing materials, ensuring timely delivery and stock tracking.

• Creative Development: Collaborate with designers and agencies to develop branding materials, designing of schemes, flyers and catalogues, ensuring consistency in brand messaging and visual identity.

• Vendor & Invoice Management: Liaise with vendors for marketing material procurement, process invoices, and ensure timely payments.

• Follow-ups & Reporting: Conduct daily follow-ups with internal teams, vendors, and stakeholders to ensure smooth execution of marketing activities.

• Budget Tracking: Assist in budget planning and keep track of marketing expenditures.

• Compliance & Quality Check: Ensure that all branding and promotional activities adhere to company guidelines and quality standards.

• Documentation & Reporting: Maintain accurate records of all marketing materials, shipments, and campaign execution reports.

Qualifications & Skills:

• Bachelor's/Master’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing communications, retail branding, or related fields.
• Strong organizational and project management skills.
• Excellent communication and coordination abilities.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Ability to multitask and work under tight deadlines.
• Experience in vendor and budget management is a plus.