Marketing Communications - Sr. Executive - Mumbai - BKC

SG Oasis; Mumbai; On-site; INR 700,000 - 805,000; Full time

Job summary

SG Oasis in Mumbai invites a Sr. Executive - MARCOMS to drive integrated marketing for mall projects. You will define 360 marketing strategies, coordinate with mall teams, and help boost footfall while optimizing the marketing budget.

The role requires building strong relations with ad agencies, leading ATL/BTL activities, and steering digital campaigns on Meta and Google Ads. MBA in Marketing is preferred, with a track record of creative campaigns across digital platforms.

Qualifications

• MBA in Marketing or equivalent required.
• Experience in mall marketing with ATL/BTL campaigns preferred.
• Strong networking with marketing, advertising and creative agencies.
• Ability to manage budgets and events calendar.
• Proficient in digital campaigns on Meta and Google Ads.

Responsibilities

• Define 360 marketing strategies in coordination with the team.
• Drive footfall and revenue from ad spaces and promotional areas in the mall.
• Prepare weekly and monthly status reports and manage marketing budgets.
• Maintain relationships with ad agencies and other partners (Event/ Decor and Activation/ Media).
• Lead ATL and BTL activities across concept development, design, printing, media, PR, photo/video shoots, influencer marketing and 3rd party activation.

Skills

Marketing strategy

Footfall generation

Budget management

Agency coordination

ATL/BTL activities

Digital marketing

Meta Ads

Google Ads

Event management

Vendor coordination

Education

MBA - Marketing

Job description

Job Title : Sr. Executive - MARCOMS

Location : BKC ,Mumbai

Shifts : 5 Days working , 10am to 7pm

Company Details : A leading client

Duties & Responsibilities :

• Help in effective Marketing communication, driving footfalls and coordinating with the respective mall teams.
• Define 360 marketing strategies , in close co-ordination with the team.
• Prepare weekly status reports, monthly reports and manage marketing budgets.
• Maintaining good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media ).

Specifications (Skills & Competencies) :

• Draft and implement marketing strategies to drive footfall into the mall.
• Drive revenue from ad spaces and promotional areas in the mall.
• Responsible to draft and control marketing budget for the mall.
• Responsible to draft and implement events calendar for the financial year.
• Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
• Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
• Draft marketing and promotional strategies and other related policies keeping the brand image.
• Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.
• Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
• Amalgamate useful and intelligent information to develop strong communication strategies.
• Harness the best out of all agencies working with the marketing department.

Candidate Preference :

Qualification MBA - Marketing

Type of industry : Any (Preferred)

Essential Experience :

• Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.
• Should have executed creative campaigns for brands covering major marketing channels, especially digital platforms.

*Package : 7 LPA * or std hike on current CTC *

*Depends upon marketing skills & Interview_*