Executive/ Assistant Manager - Marketing

SG OASIS HR CONSULTANCY PVT LTD; Mumbai; On-site; INR 1,100,000 - 1,300,000; Full time

Job summary

SG Oasis HR Consultancy Pvt Ltd in Mumbai (BKC) is seeking an Executive/Assistant Manager - Marketing to drive 360-degree marketing strategies for leading retail malls nationwide. You will coordinate with in-house teams and agencies to build brand equity, manage budgets, and enhance footfall through integrated campaigns.

The role requires an MBA in Marketing with 4+ years of experience in marketing, advertising, and digital platforms.

Qualifications

• MBA in Marketing with a minimum of 4 years' experience in marketing, advertising, and creative agencies in Mumbai.
• Experience executing creative campaigns for brands across major marketing channels, especially digital platforms.
• Strong networking within Mumbai and other cities.

Responsibilities

• Drive 360-degree marketing strategies in coordination with the team.
• Define marketing communication to drive mall footfalls.
• Prepare weekly and monthly reports and manage marketing budgets.
• Coordinate with ad agencies and partners for events, decor and activations.
• Lead ATL and BTL activities including concept, design, media and influencer marketing.
• Oversee digital performance marketing across Meta and Google Ads.
• Monitor campaigns with budgeting, forecasting and financial planning.

Skills

Marketing strategy

Digital marketing

Agency coordination

Budget management

Communication skills

Education

MBA in Marketing

Tools

Meta Ads Manager

Google Ads

Job description

Please find below the details for the post of Executive / Assistant Manager - Marketing in leading retail malls management and development across India

Company Profile: The company is into investment, development and management of institutional quality retail assets in India. It specializes in originating, underwriting, structuring, developing and operating retail-led mixed-use development projects across the country

Location: BKC in Mumbai

Qualification: MBA in Marketing

Experience: Minimum 4 years like Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.

Also should have executed creative campaigns for brands covering major marketing channels, especially digital platforms.

Role Summary:

- Helping in effective Marketing communication, driving footfalls and coordinating with the respective mall teams.

- Define 360 degree marketing strategies, in close co-ordination with the team.

- Prepare weekly status reports, monthly reports and manage marketing budgets.

- Maintaining good relations with ad agencies and other communication partners (Event/ Decor and Activation/ Media).

Key Roles and Responsibilities:

• Drive and implement strategies for communication across all platforms and channels.
• Develop strategies to build brand equity to command maximum positive perception.
• Draft and implement marketing strategies to drive footfall into the mall.
• Drive revenue from ad spaces and promotional areas in the mall.
• Responsible to draft and control marketing budget for the mall.
• Responsible to draft and implement events calendar for the financial year.
• Responsible for thorough and constant competition and trend analysis.
• Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
• Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
• Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
• Responsible for co-ordination with the finance department for funds receivables management.
• Manage operating expenses to minimize costs while providing desired results.
• Draft marketing and promotional strategies and other related policies keeping the brand image.
• Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.
• Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
• Amalgamate useful and intelligent information to develop strong communication strategies.
• Harness the best out of all agencies working with the marketing department

Working days: 5 days in a week

Package: upto 13.00 LPA