Assistant Brand Manager, LBP BD

Unilever; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading consumer goods company is seeking an Assistant Brand Manager to drive innovation and marketing strategies. This role involves identifying consumer trends, leading cross-functional teams, and managing product lifecycle from concept to launch. The ideal candidate will have a Master’s in Marketing and 5-10 years of experience in marketing services, alongside exceptional project management and communication skills. Creativity and a consumer-centric mindset are essential in this dynamic role based in Mumbai.

Qualifications

• 5 to 10 years of experience in marketing or marketing services.
• Excellent written and verbal communication skills in English.
• Strong project management skills for leading cross-functional teams.

Responsibilities

• Identify consumer opportunities and trends for product innovation.
• Lead cross-functional teams for end-to-end project delivery.
• Craft communication strategies for marketing mix and product launches.

Skills

Project Management

Creative Thinking

Communication Skills

Analytical Thinking

Consumer Insights

Education

Master’s degree in Marketing or Business Administration

Job description

Job Title: Assistant Brand Manager, LBP BD

Location: Mumbai HO

Job Brief

Crafting innovation mixes

• Work on identifying consumer opportunities, hair care trends, global trends that have launch potential in India
• Crafting the right marketing mix (including pricing, positioning, product & packaging)
• Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)
• Lead product and packaging development for the innovation, including consumer testing
• Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief
• Strong understanding of consumers and shoppers, overall beauty & skin care landscape
• Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions

Consumer Pulse

• Put the consumer at the heart of all strategy and execution.
• Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management

• Strong project management skills to lead cross‑functional teams for end‑to‑end project delivery
• Lead the Cross‑Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
• Ensure OTIF delivery of all launch networks right from mix brief to business case, working with all cross‑functional teams to land the network
• Keeping track of post‑launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance

Key Skills & Requirements

• Master’s degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum 5 to 10 yrs of experience in marketing or marketing services.
• Strong Project Management skills. Experience in leading cross‑functional teams to deliver projects. Understands customers and shoppers.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.