Marketing & Communication Manager

Makino; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Makino is seeking a seasoned Marketing leader in Bengaluru to drive strategy, branding, and corporate communications across global markets. You will oversee integrated campaigns, digital marketing, events, and stakeholder engagement, collaborating with Sales, Product, HR and Leadership to align objectives and accelerate growth.

The ideal candidate has an MBA or related postgraduate degree and 8–12 years in B2B, industrial sectors, with excellent communication and strong analytical mindset.

Qualifications

• MBA or postgraduate in Marketing, Communications, Branding, or related field.
• 8-12 years of experience in Marketing and Corporate Communications.
• Strong experience in B2B Marketing, Industrial Marketing, Manufacturing, Engineering, Automotive, Aerospace, or capital equipment industries preferred.
• Excellent written and verbal communication skills.
• Experience in digital marketing tools, CRM platforms, and marketing analytics.
• Strong stakeholder management and project management capabilities.
• Creative thinking combined with analytical decision-making skills.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Strengthen and maintain Makino's brand positioning across all channels.
• Plan and manage product launch campaigns, promotional activities, and customer engagement programs.
• Monitor market trends, customer needs, and competitor activities.
• Create and manage internal and external communication plans.
• Develop press releases, newsletters, company announcements, and leadership communication.
• Ensure consistency in messaging and corporate branding.
• Coordinate communication during events, exhibitions, and customer programs.
• Manage company website, social media platforms, and digital campaigns.
• Drive lead generation through SEO, SEM, email marketing, and content marketing.
• Monitor digital analytics and optimize campaign performance.
• Create engaging content including blogs, videos, case studies, and customer success stories.
• Plan and execute trade shows, product demonstrations, customer events, and industry exhibitions.
• Collaborate with Sales, Product Management, HR, and Leadership teams for marketing initiatives.
• Manage relationships with advertising agencies, media partners, and vendors.

Skills

Written and verbal communication

Stakeholder management

Project management

Creative thinking

Analytical decision making

Digital marketing tools

CRM platforms

Marketing analytics

Education

MBA or postgraduate in Marketing/Communications/Branding

Tools

CRM platforms

Marketing analytics tools

Job description

Role & responsibilities

Marketing Strategy & Brand Management

• Develop and execute integrated marketing strategies aligned with business objectives.
• Strengthen and maintain Makino's brand positioning across all channels.
• Plan and manage product launch campaigns, promotional activities, and customer engagement programs.
• Monitor market trends, customer needs, and competitor activities.

Corporate Communications

• Create and manage internal and external communication plans.
• Develop press releases, newsletters, company announcements, and leadership communication.
• Ensure consistency in messaging and corporate branding.
• Coordinate communication during events, exhibitions, and customer programs.

Digital Marketing

• Manage company website, social media platforms, and digital campaigns.
• Drive lead generation through SEO, SEM, email marketing, and content marketing.
• Monitor digital analytics and optimize campaign performance.
• Create engaging content including blogs, videos, case studies, and customer success stories.

Event & Stakeholder Management

• Plan and execute trade shows, product demonstrations, customer events, and industry exhibitions.
• Collaborate with Sales, Product Management, HR, and Leadership teams for marketing initiatives.
• Manage relationships with advertising agencies, media partners, and vendors.

Preferred candidate profile

• MBA/Postgraduate Degree in Marketing, Communications, Branding, or related field.
• 8-12 years of experience in Marketing and Corporate Communications.
• Strong experience in B2B Marketing, Industrial Marketing, Manufacturing, Engineering, Automotive, Aerospace, or capital equipment industries preferred.
• Excellent written and verbal communication skills.
• Experience in digital marketing tools, CRM platforms, and marketing analytics.
• Strong stakeholder management and project management capabilities.
• Creative thinking combined with analytical decision-making skills.