Manager - Marketing - Industrial Product

Shashwath Solution; Dadri; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Shashwath Solution in India is seeking an experienced marketing leader to drive industrial product marketing, build a robust plan, budget, and competitive positioning. The role includes direct marketing, campaigns, and content creation to strengthen credibility with prospects.

The ideal candidate has 8–10 years in industrial marketing, MBA preferred, strong English, travel willingness, and proven team leadership.

Qualifications

• MBA preferred or higher business degree.
• Strong English and presentation skills.
• 8–10 years in marketing of industrial products.
• Experience with brand building and direct marketing.

Responsibilities

• Prepare marketing plan and strategy to meet company goals.
• Prepare marketing budget to meet plan.
• Understand and report competitor landscape.
• Drive brand-building activities.
• Direct marketing by visiting prospects.
• Understand customer profiles and needs.
• Oversee marketing collaterals and content creation.
• Prepare product USP and differentiators.
• Map skills and competencies for the team.
• Conduct performance appraisals and motivate the team.
• Prepare and maintain contracts and NDA.
• Monthly MIS reports for management review.
• Provide suitable training to the team.

Skills

Marketing strategy

Brand building

Presentation skills

English proficiency

Travel willingness

Team leadership

Education

MBA preferred

Any degree

Job description

What we expect you to do :

• Preparing a marketing plan and strategy to meet the company goals
• Preparing a marketing budget to meet the marketing plan
• Understand and report competitor landscape
• Driving brand building activities for the company
• Direct marketing by visiting prospects to market the products and establish company credibility.
• Understanding customer profile and their existing capacity, future plans etc..
• Understanding the customer needs & requirements and position the products
• To overlook marketing collaterals i.e. product catalogs, company & product presentations, preparing content for digital marketing, value proposition presentations, product photos & videos, white papers.
• Preparing product USP's, differentiators w.r.t. competitor products
• Skill and competency mapping for the marketing team
• Performance appraisal for the team and motivate team for better performance
• Prepare and maintain Contracts and NDA
• Monthly MIS reports for the team to be reviewed with management
• Suitable training to be facilitated to team for better performance & growth of the team

We feel you will fit the role well if you possess the following;

• Any degree. MBA is preferred.
• Proficiency in English (Multi-lingual will be an added advantage)
• About 8 - 10 years of experience in marketing industrial products will be preferred
• Knowledge on industrial product marketing and strategies
• Self-motivated professional with a result-oriented approach
• Good presentation Skills
• Love traveling and meeting customers, brand building & maintaining relationships
• A flair for understanding customer preferences, pain points and pitching in the right way
Habituated to a disciplined & systematic way of working, preparing well
• Good at handling a team and driving the team for success