Marketing & Business Development Executive

Watt Square; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

Incentives on leads/projects

Mentorship from proprietor

Ownership in marketing strategy

Growth into senior BD role

Job summary

Watt Square is seeking a Marketing & BD Executive in Bengaluru to build our brand and digital presence while actively hunting and nurturing leads that convert into large industrial and commercial contracts. This early role offers ownership and impact as one of the first dedicated marketing hires.

You will influence how we position ourselves and pursue bigger contracts, combining branding with hands-on sales activities in a small, growing company.

Qualifications

• 0–4 years of experience in marketing, business development or sales (internships count).
• Any graduate; background in marketing, business administration or engineering is a plus but not required.
• Comfortable with basic digital tools: social media platforms, Canva, Google Workspace, Excel.
• Strong communication skills in English and Kannada/Hindi.

Responsibilities

• Identify and research potential clients: real estate developers, IT park operators, factory owners, builders, and facility management companies planning new HT/LT connections or substations.
• Generate leads through cold calling, email outreach, LinkedIn networking, and site visits.
• Track and follow up on tenders/RFPs (government and private) relevant to electrical contracting.
• Build and maintain relationships with architects, MEP consultants, and builders who can be recurring referral sources.

Skills

Lead generation

CRM management

Communication skills

Marketing & BD

Education

Graduate degree

Tools

Canva

Google Workspace

Excel

LinkedIn

Job description

We're looking for a Marketing & Business Development Executive who can wear two hats: building our brand and digital presence, and actively hunting for and nurturing leads that turn into large industrial/commercial contracts. This is a combined role ideal for someone early in their career who wants hands-on ownership rather than a narrow, siloed job.

You'll be one of the first dedicated marketing hires at the company, so you'll have real influence over how we position ourselves and go after bigger business.

Key Responsibilities

Business Development & Lead Generation

• Identify and research potential clients: real estate developers, IT park operators, factory owners, builders, and facility management companies planning new HT/LT connections or substations
• Generate leads through cold calling, email outreach, LinkedIn networking, and site visits
• Track and follow up on tenders/RFPs (government and private) relevant to electrical contracting
• Build and maintain relationships with architects, MEP consultants, and builders who can be recurring referral sources
• Coordinate with the technical/engineering team to prepare quotes and proposals for prospective clients
• Maintain a CRM/lead tracker and report on pipeline status regularly

Client Relationship Management

• Support client onboarding and communication during the sales cycle
• Gather testimonials and referrals from satisfied clients
• Represent Watt Square at industry events, trade fairs, or builder/developer meetups

Digital Marketing & Branding

• Manage and improve the company website, social media pages (LinkedIn, Instagram, etc.), and Google Business profile
• Create content (posts, case studies, project photos/videos, testimonials) that showcases completed projects and builds credibility
• Run basic SEO and local search optimization so the company shows up when builders/architects/facility managers search for electrical contractors in Bangalore
• Manage paid ad campaigns (Google Ads, Meta Ads) within a defined budget, and track ROI
• Prepare marketing collateral brochures, proposal templates, presentation decks

Who We're Looking For

• 0 to 4 years of experience in marketing, business development, or sales (internships count)
• Any graduate; a background in marketing, business administration, or engineering is a plus but not required
• Comfortable with basic digital tools: social media platforms, Canva/basic design tools, Google Workspace, Excel
• Strong communication skills in English and Kannada/Hindi (client interactions will be local)
• Confident on the phone and comfortable with cold outreach this role requires proactive hunting, not just managing inbound queries
• Willingness to travel locally within Bangalore for client meetings and site visits
• Self-starter who's comfortable in a small, growing company and can take ownership without heavy hand-holding
• A genuine interest in learning how the electrical contracting/infrastructure business works — you don't need technical expertise on day one, but curiosity is a must

What We Offer

• Fixed salary + performance-based incentives on leads/projects converted
• Direct mentorship from the proprietor — fast learning curve on both marketing and B2B infrastructure sales
• Real ownership: you'll help shape how a growing company markets itself and pursues bigger contracts
• Growth path into a senior marketing/BD role as the company scales