Brand Manager

Glide Brands; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Workstore, a tech-enabled B2B business, is seeking a Manager – B2B Marketing to build and lead the marketing engine for Voltalux, RLT, C&W and traded brands. You will drive demand, generate qualified opportunities and collaborate with Sales, Product and Business teams to strengthen the B2B market position.

You will own marketing initiatives across channels, develop content and campaigns for corporates, architects and institutional buyers, and push ABM-driven programs while tracking ROI and

Qualifications

• 10 years of experience in B2B marketing.
• Mechanical Engineer preferred.
• Strong knowledge of lead generation and demand generation.
• Proven experience with LinkedIn, Google Ads, SEO, email marketing, content marketing and digital campaigns.
• Experience working with Sales teams and understanding the lead-to-revenue funnel.

Responsibilities

• Develop and execute B2B marketing strategies across multiple brands.
• Build lead-generation engines across digital and offline channels.
• Plan campaigns across LinkedIn, Google, email marketing, WhatsApp, SEO and content.
• Develop campaigns targeting corporates, architects, consultants and institutional buyers.
• Work with Sales to identify target accounts and create ABM-style campaigns.
• Create product, category and solution-led content including case studies and landing pages.
• Measure ROI and optimize campaigns.

Skills

B2B marketing

Lead generation

ABM campaigns

Content marketing

Digital marketing

Stakeholder management

Analytics

Strategic thinking

Education

Mechanical Engineer

Tools

LinkedIn

Google Ads

SEO

Email marketing

Job description

Workstore is a tech-enabled B2B business serving workplaces, commercial spaces, institutions and industrial customers across India. Our portfolio spans lighting, workplace solutions, hygiene, cleaning, safety and facility-management products.

We own and build brands such as Voltalux, RLT and C&W, while also representing leading global brands including Dyson Professional Hand Dryers, Lindhaus Cleaning Machines and Showa Industrial Gloves.

We are looking for a Manager – B2B Marketing who can build the marketing engine behind these businesses and directly contribute to growth.

The Role

This is a hands-on, high-impact B2B marketing role for someone who understands that marketing is not just about communication—it is about creating demand, generating leads and enabling sales.

You will own the B2B marketing agenda across multiple categories and brands, working closely with Sales, Product and Business teams to build visibility, generate qualified opportunities and strengthen Workstore's position in the B2B market.

What You Will Own

• Develop and execute B2B marketing strategies across Voltalux, RLT, C&W and traded brands such as Dyson, Lindhaus and Showa.
• Build lead-generation engines across digital and offline channels.
• Plan and execute campaigns across LinkedIn, Google, email marketing, WhatsApp, SEO, content and other relevant B2B channels.
• Develop campaigns targeted at corporates, architects, consultants, facility managers, contractors, dealers, distributors, procurement teams and institutional buyers.
• Work closely with Sales to identify target accounts, sectors and customer segments and create ABM-style campaigns.
• Develop compelling product, category and solution-led content including case studies, brochures, presentations, landing pages, videos and sales collateral.
• Build Workstore's presence on LinkedIn and other relevant B2B platforms.
• Drive website traffic, inbound enquiries, MQLs and qualified leads and continuously optimise campaigns based on performance.
• Plan and execute trade shows, exhibitions, conferences, architect meets, dealer meets, product launches and customer engagement programs.
• Build strong architect and consultant outreach programs, particularly for lighting, workplace and facility solutions.
• Create differentiated positioning and messaging for each brand/category.
• Partner with Sales teams to create sales enablement tools and campaigns that help move prospects through the funnel.
• Track marketing ROI, campaign performance, lead quality and conversion, and present actionable insights to leadership.
• Manage external agencies, freelancers and marketing partners wherever required.
• Stay ahead of B2B marketing trends, competitor activity, customer behaviour and emerging digital channels.

What We're Looking For

• 10 years of experience in B2B marketing, preferably in lighting, building materials, facility management, workplace solutions, industrial products, electricals, construction or a similar industry.
• Mechanical Engineer Preferred.
• Strong understanding of B2B lead generation and demand generation.
• Proven experience with LinkedIn, Google Ads, SEO, email marketing, content marketing and digital campaigns.
• Experience working with Sales teams and understanding the lead-to-revenue funnel.
• Strong content and communication skills—you should be able to turn a technical product into a compelling customer proposition.
• Experience managing events, exhibitions and industry activations.
• Ability to work with multiple brands, audiences and product categories simultaneously.
• Strong analytical skills and comfort with marketing metrics, dashboards and ROI.
• Excellent stakeholder management and execution skills.
• Most importantly, someone who is energetic, entrepreneurial, hands-on and obsessed with outcomes.

Your Success Will Be Measured By

• Marketing-generated opportunities and pipeline
• Digital reach and engagement
• Website and campaign performance
• Event and activation ROI
• Contribution of marketing to business growth

Why This Role?

You won't be joining a company where marketing is limited to making brochures or running social media.

You will get the opportunity to build the B2B marketing engine for a diverse portfolio of Indian and global brands, work directly with business and sales teams, experiment with new channels, and see your campaigns translate into actual business.

If you love building brands, generating demand and making things happen—this role is for you.