Marketing & Brand Communications Manager

BONJOUR; Varanasi; On-site; INR 1,170,000 - 1,430,000; Full time

Job summary

A fashion retail company is seeking a Marketing & Brand Communications Manager to lead brand and communication efforts. The ideal candidate will have 10-12 years of experience in Marcom, particularly in consumer-focused industries like garments. Responsibilities include strategizing brand communication, managing advertising agencies, and enhancing brand presence. This full-time position offers a salary of 13 LPA and is based in Greater Noida.

Qualifications

• 10-12 years' experience in Marcom and integrated marketing.
• Experience in consumer-focused industries like garments or fashion retail.

Responsibilities

• Interact with advertising/media agencies and provide briefs.
• Strategize and execute brand communication for the brand.
• Strengthen brand presence through ATL, BTL, and trade promotions.

Skills

Media branding

Media strategy

Advertising

Brand campaigning

Marcom

ATL

BTL

Promotions

Marketing

Campaigns

Events

Education

Graduate/Master’s degree in Business Administration or related field

Job description

Marketing & Brand Communications Manager

We are seeking a dynamic individual to lead our brand and communication efforts. The ideal candidate will bring hands-on experience in Marcom and integrated marketing execution, particularly in consumer-focused industries like garments or fashion retail.

Education: Graduate/ Master’s degree in Business Administration, Marketing, Mass communication or a related field.

Experience: 10-12 years' expertise on Marcom

About the profile:

We are looking for someone who is adept at managing both external brand building and internal communication initiatives, understands the market, drives the brand as per market needs, and sets the strategic direction for impactful communication across all channels.

Roles and Responsibilities

• Interacting with advertising/media agencies, providing briefs, evaluating and implementing the 360-degree creative, planning and media strategy.
• Strategize, design and execute brand communication for the brand.
• Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.
• Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling.
• Strengthen the brand presence in the Indian market through various ATL, BTL and trade promotion activities.
• Develop multi-channel marketing initiatives to support business objectives.
• Packaging development and design aesthetics.
• Ideating creative routes for newly launched products/services and conceptualizing end-to-end execution.
• Event / Exhibition management, strategic and tactical campaign deployment.
• Initiating and conducting relevant research through research agencies.
• Analyze the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.
• Manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.
• Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

Preferred Skills: Media branding, media strategy, Advertising, Brand campaigning, Marcom, ATL, BTL, Promotions, Marketing, Campaigns, Events.

Salary: 13 LPA

Location: Greater Noida

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Retail Apparel and Fashion