Marketing and Brand Communications Manager
Marketing & Brand Communications Manager to lead our brand communication and digital marketing initiatives.
Location Noida, Uttar Pradesh
Department Digital Marketing
Type Full-time
Experience 3 to 5 years
We sell, implement and support what we sell. Pre-sales starts with how a customer actually works, and the same team is there afterwards.
About the Role
We are looking for a creative, proactive, and business-oriented Marketing & Brand Communications Manager to lead our brand communication and digital marketing initiatives. The role will focus on building compelling company and leadership narratives, strengthening our digital presence, executing impactful marketing campaigns, and enhancing brand visibility across owned platforms.
The ideal candidate should have strong storytelling abilities, a strategic mindset, and the capability to transform business updates, achievements, ideas, and organisational milestones into engaging content and effective marketing initiatives.
Key Responsibilities
Marketing Strategy and Brand Communications
- Develop and execute marketing and brand communication strategies aligned with the company's business objectives.
- Strengthen the company's brand identity and ensure consistent messaging across all communication channels.
- Build and promote compelling company, leadership, employee, and client success stories.
- Translate business achievements, organisational updates, product developments, and leadership insights into engaging communication.
- Identify opportunities to improve brand positioning, market visibility, and audience engagement.
Digital Marketing and Content Management
- Create, manage, and coordinate content for the company website, LinkedIn, social media platforms, and other digital channels.
- Plan and execute digital marketing campaigns to increase brand awareness, engagement, and audience reach.
- Develop creative content concepts, campaign themes, marketing collaterals, and communication materials.
- Manage the marketing content calendar and ensure timely execution of planned activities.
- Monitor digital platforms and identify opportunities to improve content performance and engagement.
- Ensure that all published content reflects the company's brand voice, positioning, and communication standards.
Cross-Functional Collaboration
- Work closely with Digital Marketing, HR, Sales, and Leadership teams to drive integrated branding and communication initiatives.
- Coordinate with internal stakeholders for content collection, campaign planning, design requirements, and execution.
- Collaborate with leadership to develop thought leadership content, business updates, and corporate communication initiatives.
- Support employer branding initiatives by showcasing employee experiences, workplace culture, achievements, and organisational milestones.
- Coordinate with designers, content creators, and external agencies, wherever required, to ensure quality and timely delivery.
Team Management and Execution
- Lead, guide, and mentor the marketing team to ensure effective execution of marketing initiatives.
- Assign responsibilities, monitor progress, and ensure timely completion of projects and campaigns.
- Manage multiple marketing projects simultaneously while maintaining quality and consistency.
- Track campaign performance, analyse engagement metrics, and recommend improvements.
- Stay updated with industry developments, digital trends, and emerging marketing practices to identify innovative branding opportunities.
Requirements
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2–5 years of experience in Marketing, Brand Communications, Digital Marketing, or a related role.
- Strong creative thinking, storytelling, content development, and communication abilities.
- Good understanding of branding, digital marketing, social media platforms, and content strategy.
- Experience managing company websites, LinkedIn pages, social media accounts, and digital communication channels.
- Ability to develop engaging marketing campaigns and convert business information into compelling content.
- Experience in stakeholder management and cross-functional collaboration.
- Strong organisational and project management skills, with the ability to prioritise multiple assignments.
- Experience in team coordination, mentoring, or managing marketing professionals will be preferred.
- Familiarity with marketing tools, analytics platforms, content management systems, and performance tracking tools will be an advantage.
- Prior experience in the IT Services, Technology, SaaS, or B2B industry will be preferred.
Key Performance Indicators (KPIs)
- Brand Visibility and Digital Presence
- Website and Social Media Content Performance
- LinkedIn Reach, Engagement, and Audience Growth
- Marketing Campaign Execution and Effectiveness
- Content Quality, Consistency, and Publishing Frequency
- Company and Leadership Brand Communication
- Employee and Client Success Story Development
- Marketing Calendar Planning and Adherence
- Cross-Functional Campaign Coordination
- Team Productivity and Project Delivery
- Campaign Analytics and Performance Reporting
What We Expect
- A proactive, ownership-driven approach with the ability to take initiatives independently.
- Strong creative thinking and an out-of-the-box approach to marketing and brand communication.
- Ability to think strategically while translating ideas into effective execution.
- Passion for building brands, creating engaging content, and driving measurable marketing outcomes.
- Strong interpersonal, communication, and stakeholder-management skills.
- Attention to detail and the ability to maintain quality across multiple projects.
- A collaborative mindset with the ability to work closely with leadership and cross-functional teams.
What We Offer
- Opportunity to work directly with leadership and contribute to strategic business initiatives.
- A collaborative, innovative, and growth-oriented work environment.
- Exposure to emerging technologies, software solutions, and the IT industry.
- Opportunities for learning, career growth, and leadership development.
- Competitive compensation and performance-based growth.
Preferred Candidate Profile
The ideal candidate will have experience in brand communications, digital marketing, content strategy, and corporate storytelling, preferably within the IT Services, Technology, SaaS, or B2B industry.
We are looking for someone who can combine creativity with strategic thinking, take ownership of brand initiatives, collaborate effectively with different teams, and build a strong and consistent brand presence across digital platforms.