Marketing Automation Specialist

WillWare Technologies; Dadri; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

WillWare Technologies in Noida is seeking a Marketing Automation Specialist (Marketo / Adobe Journey Optimizer) with 4+ years of hands-on experience to support marketing automation platforms and data workflows. The role requires strong technical skills in system configuration, ETL data management, and REST APIs, plus familiarity with ABM and multi-channel journey design.

You will work onsite in a complex, matrixed organization, collaborating with Salesforce/Dynamics integrations and

Qualifications

• Hands-on experience configuring marketing automation platforms.
• Experience with Marketo and REST APIs in production environments.
• Knowledge of account-based marketing and multi-channel journey management.
• Project management experience in a matrix organization.

Responsibilities

• Enable and serve as the primary point of contact for internal Adobe marketing teams for onboarding and daily run-the-business support.
• Monitor and measure platform performance and empower the team with operational insights.
• Collaborate with functional tool owners to reduce errors and address issues.

Skills

Marketing automation

Marketo

Adobe Journey Optimizer

REST APIs

Data management

Project management

Analytical skills

Technical communication

Education

Marketo Certification

Tools

Salesforce

Dynamics

Workfront

Jira

Asana

Job description

Company: WillWare Technologies

Role: Marketing Automation Specialist (Marketo / Adobe Journey Optimizer)

Experience: 4+ Years

Location: Noida

Work Mode: Onsite

Job Description: The role will focus heavily on supporting Marketing Automation tools| standards and practices and requires hands-on technical experience in system configuration| ETL data management and REST APIs| as well as business familiarity with account-based multi-channel marketing journey management and solution design methodologies. System integration experience and Marketo Certification is required. Previous experience in project management| work management solutions (Workfront| Jira| Asana)| and CRM management (Salesforce or Dynamics) is desired.

Skills:

• Strong background managing marketing technology and marketing automation.
• Experience rolling out new MarTech is a plus
• Certified Marketo expertise: Experience with hands-on administration| configuration and production in Marketo
• Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations
• Strong analytical skills. Ability to build| analyse and report operational metrics
• Strong written and verbal communicator| highly articulate| makes arguments in a compelling manner
• Comfortable working in a complex technical environment in a highly matrixed organization
• Ability to summarize and present technical concepts to non-technical audiences
• Experience driving projects from start-to-finish| even when faced with deep complexity and ambiguity
• What youll Do Enable Serve as primary point of contact for internal Adobe marketing teams requiring process onboarding & daily run-the-business support Monitor & Measure Empower team with operational insight and standard methodologies to improve platform performanceCollaborate Partner with operational process or functional tool owners to reduce errors and address issues

Skills: Digital : Adobe Marketo~Adobe Journey Optimizer

Experience Required: 4-6