Marketing Automation Specialist

Digital; Bengaluru; Remote; INR 5,333,333 - 7,111,111; Full time

Job summary

A prominent technology firm is seeking a Marketing Automation Specialist to support its APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce, building and optimizing lifecycle processes. Responsibilities include managing workflows, improving lead management, and collaborating with regional teams. This contract position offers an opportunity for those with strong analytical and collaboration skills. Flexible remote work arrangements are available.

Qualifications

• Proven experience with Marketo and Salesforce in a marketing automation capacity.
• Strong understanding of demand generation and lead lifecycle management.
• Experience working with APAC or global teams across multiple time zones.

Responsibilities

• Manage and optimize Marketo and Salesforce workflows to support campaign execution and reporting.
• Build, monitor, and improve lead lifecycle processes.
• Collaborate with regional marketing teams across APAC.

Skills

Marketo

Salesforce

Lead management

Campaign execution

Analytical mindset

Detail-oriented

Collaboration skills

Job description

We are seeking a Marketing Automation Specialist (Contract, Remote) to support our APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce, with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless automation, efficient pipeline conversion, and scalable marketing operations.

Responsibilities

• Manage and optimize Marketo and Salesforce workflows to support campaign execution and reporting
• Build, monitor, and improve lead lifecycle processes, including MQL-SQL pipeline conversion
• Collaborate with regional marketing teams across APAC to align automation processes with business goals
• Develop dashboards and reports to track campaign performance and lead funnel metrics
• Ensure data accuracy, governance, and compliance across marketing systems
• Support integration between marketing automation tools, CRM, and other platforms as required

Qualifications

• Proven experience with Marketo and Salesforce in a marketing automation capacity
• Strong understanding of demand generation and lead lifecycle management
• Experience working with APAC or global teams across multiple time zones
• Analytical mindset with the ability to translate data into actionable insights
• Strong communication and collaboration skills, with a detail-oriented approach
• Agency or in-house background in B2B marketing operations is a plus

Details

• Seniority level: Associate
• Employment type: Contract
• Job function: Marketing
• Industries: IT Services and IT Consulting