Adobe Marketo + AJO

Tata Consultancy Services; Dadri; On-site; INR 3,600,000 - 6,000,000; Full time

Job summary

Tata Consultancy Services seeks an experienced Adobe Martech Architect to design and implement robust AEP-based architectures, integrating AJO, CJA, and ODE to enable personalized marketing strategies and real-time offer management.

You will lead Adobe solution implementations, data modeling, ingestion, and cross-channel activation, while collaborating with marketing, analytics, and IT to ensure solutions meet business needs.

Qualifications

• Experience designing and implementing marketing technology stacks.
• Hands-on Marketo administration and production.
• Experience integrating Salesforce or Dynamics with marketing tools.
• Strong analytical capabilities to measure operational metrics.
• Excellent written and verbal communication.
• Expertise in AEP, AJO, CJA, and ODE.

Responsibilities

• Design and implement architectures for AEP, integrating AJO, CJA, and ODE.
• Lead Adobe solution implementations, data modeling, ingestion, and activation across channels.
• Collaborate with marketing, analytics, and IT to align solutions with business goals.
• Maintain expertise in AEP-related features, provide technical mentorship.
• Manage end-to-end Adobe projects from requirements to post-launch support.
• Ensure data privacy and compliance within the Adobe ecosystem.
• Serve as primary contact for internal Adobe marketing teams for onboarding and daily support.
• Monitor performance and empower teams with standard methodologies.
• Collaborate with tool owners to reduce errors.

Skills

MarTech leadership

Marketo certified

Salesforce integration

Analytics & reporting

Communication skills

AEP Architect

AJO

CJA

ODE

Data modeling

Data ingestion

Real-time offer management

Tools

Marketo

Salesforce

Microsoft Dynamics

Adobe Experience Platform (AEP)

CRM integrations

Job description

Role & responsibilities

• Design and implementrobustarchitectures forAEP, integrating AJO CJA. and ODE to support personalized marketjnq strateaies. customer iournev analvtics. and real-time offer manaqement.
• Lead the technical aspects of Adobe solution implementatims, data modeling, data ingestion, and activation orocesses across channels. Integrate AJO With external activation platforms, ensuring cohesive messaging and engagement syategies across digital advertising, email marketing, social media, and CRM systems.
• Collaborate Wit' marketing, analytics, and IT teams to ensure Adobe solutions meet business requirements and are aligned with company Objectives.
• Develop and maintaina deep understanding of AEP, AJO, CJA, and ODE capabilities, staying updated new features and best practices. Provide technical leadership and mentorship to team members, fostering a culture Of innovation and continuous improvement.
• Manage the end-to-end lifecycle of Adobe projecb, from requirement gathering to soluion design, implementation. and post-launch support Ensure data privacy and compliance standards are met within the Adobe ecosystem Troutleshootand resolve complex technical issues related to Adobe implementations
• Enable Serve as primary point of contact for internal Adobe marketing teams requiring process onboarding & daily run-the-business support
• Monitor & Measure Empower team with operational insight and standard methodologies to improve platform performance
• Collaborate – Partner with operational process or functional tool owners to reduce errors and address issues

Preferred candidate profile

• Strong background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plus
• Certified Marketo expertise: Experience with hands-on administration, configuration and production in Marketo
• Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations
• Strong analytical skills. Ability to build, analyse and report operational metrics
• Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner
• Experienced AEP Architect expertise in Adobe Journey Optimizer (AJO), CustomerJoumey Analytics (CJA), and Offer Decisioning Engine (ODE)