Marketing Automation Specialist

Sourcebae; Dadri; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Sourcebae is seeking a marketing technology specialist with hands-on Marketo expertise to drive ABM and multi-channel campaigns. The role focuses on configuring, administering, and integrating MarTech tools, including REST APIs and data flows.

You will collaborate with CRM teams (Salesforce or Dynamics) and project management platforms (Workfront, Jira, Asana) to rollout new MarTech and deliver measurable operational metrics in a highly matrixed environment.

Qualifications

• Strong background managing marketing technology and marketing automation.
• Experience rolling out new MarTech; Certified Marketo expertise
• Experience with hands-on administration, configuration and production in Marketo; Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations
• Strong analytical skills.
• Ability to build, analyse and report operational metrics
• Strong written and verbal communicator; highly articulate; makes arguments in a compelling manner
• Experience driving projects from start-to-finish in a complex matrixed organization with ambiguity

Responsibilities

• Manage marketing automation platforms and standards.
• Configure and administer Marketo; manage REST API integrations.
• Collaborate on ABM multi-channel journey design and solution deployment.
• Coordinate with CRM teams (Salesforce/Dynamics) for integrations.

Skills

Marketing automation

MarTech experience

Marketo

CRM integration

REST APIs

Data reporting

Project management

Tools

Workfront

Jira

Asana

Salesforce

Dynamics

Job description

The role will focus heavily on supporting Marketing Automation tools| standards and practices and requires hands-on technical experience in system configuration| ETL data management and REST APIs| as well as business familiarity with account-based multi-channel marketing journey management and solution design methodologies. System integration experience and Marketo Certification is required. Previous experience in project management| work management solutions (Workfront| Jira| Asana)| and CRM management (Salesforce or Dynamics) is desired.

Skills:

Strong background managing marketing technology and marketing automation.

Experience rolling out new MarTech is a plus Certified Marketo expertise

Experience with hands-on administration| configuration and production in Marketo Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations

Strong analytical skills.

Ability to build| analyse and report operational metrics

Strong written and verbal communicator| highly articulate| makes arguments in a compelling manner Comfortable working in a complex technical environment in a highly matrixed organization Ability to summarize and present technical concepts to non-technical audiences Experience driving projects from start-to-finish| even when faced with deep complexity and ambiguity