Marketing Specialist/Mgr

Adobe; Dadri; Hybrid; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Equal Employment Opportunity

Innovative work culture

Job summary

A leading technology company is seeking a Marketing Specialist/Manager to oversee B2B marketing campaign management and automation. This role requires expertise in tools like Adobe Journey Optimizer and Marketo. You will lead efforts in AI and data-driven campaign execution, ensuring scalability and adherence to brand standards. Ideal candidates have 6-8 years of experience in marketing operations and a passion for innovation. Join us to help shape the future of marketing technology.

Qualifications

• 6-8+ years of experience in B2B campaign operations or marketing automation.
• Deep expertise in campaign production and marketing governance.
• Strong data segmentation and validation skills.

Responsibilities

• Manage full lifecycle of B2B marketing campaigns.
• Partner with cross-functional teams for operational strategies.
• Drive generative AI enablement for marketing use cases.

Skills

B2B marketing campaign management

Marketing automation

Data validation

Audience activation

SQL knowledge

Collaboration

Tools

Adobe Journey Optimizer (AJO)

Marketo Engage

Workfront Fusion

Databricks

Job description

Overview

Job Title: Marketing Manager / Marketing Specialist (Marketing Operations). Location: Noida / Delhi NCR (Hybrid). Shift: 4 PM - 1 AM.

Adobe is focused on empowering people to create and deliver outstanding digital experiences. We are seeking a Marketing Specialist/Manager to lead B2B marketing campaign management and marketing automation proficiency. This role integrates MarTech, data, AI support, and multi-channel implementation to ensure campaigns are scalable, high-quality, and data-driven while maintaining Adobe’s brand and operational standards.

We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe the next big idea can come from anywhere in the organization.

Role Overview

We are seeking a Marketing Specialist/Manager to lead B2B marketing campaign management and marketing automation proficiency. This position integrates MarTech, data, AI support, and multi-channel implementation. It guarantees campaign delivery is scalable, high-quality, and data-driven while maintaining Adobe’s brand and operational standards.

What You’ll Do (Responsibilities)

• Campaign & Marketing Operations: Manage the full lifecycle of B2B marketing campaigns, including oversight, control, and improvement.
• Campaign operations planning, production, QA, deployment, and reporting.
• Partner with cross-functional teams (Sales, Product Marketing, Analytics, Content, Creative) to operationalize marketing strategies at scale.
• Maintain Adobe marketing guidelines, naming conventions, governance, and standard procedures in campaign execution.

• MarTech & Automation: Complete and manage customer journeys and segmentation using:
• Adobe Journey Optimizer (AJO) platform
• Adobe Experience Platform (AEP / AEP RT-CDP) technology
• Marketo Engage
• Workfront
• Workfront Fusion (preferred)
• Marketo-Adobe integrations and automation flows.
• Enable personalization and automation with audience segmentation, triggers, and cross-channel activations.

• AI & Gen AI Activation: Drive Generative AI enablement for marketing use cases, content acceleration, and personalization at scale.
• Support internal teams with timely engineering, AI campaign ideation, and automation frameworks.
• Having experience in Adobe Firefly Services, Content Accelerator, and AI-enhanced campaign production is highly beneficial.

• Data & Engineering Knowledge: Practical experience or solid knowledge of:
• SQL for audience analysis, customer insights, and data validation.
• Databricks / Databricks SQL, Data Lakes, and structured data environments.
• Python (plus, not mandatory) for automation, data transformation, or analytics.
• Data platforms like Databricks, Snowflake, or BigQuery (Databricks preferred).
• Familiarity with customer data models, schema building, data transformation, and activation pipelines.

Tools & Platforms You Should Know

CategoryTools

• Adobe Journey Optimizer (AJO) with Adobe Experience Platform (AEP), AEP RT-CDP, and Adobe Experience Platform’s Journey Analytics
• Marketing Automation: Marketo Engage
• Workfront, Workfront Fusion / Fusion Automations
• Data & SQL, Databricks, Gen AI Integration
• Optional: Python, ML/data automation, API knowledge

Skills & Qualifications

• 6-8+ years of experience in B2B campaign operations, marketing automation, or MarTech delivery roles.
• Deep expertise in campaign production, marketing governance, and automation workflows.
• Strong data segmentation, data validation, and audience activation capabilities.
• Ability to operate with high ownership, precision, and cross-team collaboration.
• Knowledge of SQL is required; Python is a plus.
• Experience with the Adobe ecosystem (AJO + AEP + Marketo + Workfront) is preferred.
• Passion for AI enablement in marketing and scaling personalization.

Core Values We Look For

• Customer-obsessed mindset
• Integrity
• Collaborative partnerships
• Bias for action
• Drive innovation and AI adoption
• Empower teams to build and scale with confidence

Why Adobe

• Work with modern marketing technology powered by artificial intelligence
• Drive impactful global campaigns
• Collaborate within a culture built for creativity, innovation, and customer experience
• Help build the future of Gen AI in B2B Marketing Operations

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].