Marketing Automation Manager

Exela Technologies; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading technology service provider is seeking a Marketing Automation Manager in Pune, Maharashtra to drive automated campaigns that effectively engage and convert leads. The ideal candidate will have 6-10 years of experience in B2B marketing automation, with a strong understanding of CRM tools like HubSpot and Salesforce. This full-time role demands strategic thinking, excellent communication skills, and a data-driven approach to track and optimize marketing performance across multiple channels.

Qualifications

• 6–10 years of experience in B2B marketing automation or growth marketing.
• Proven track record in managing automation programs.
• Certification in HubSpot, Marketo, or Salesforce preferred.

Responsibilities

• Develop a clear automation roadmap aligned with growth goals.
• Design and run multi-channel automated campaigns.
• Connect marketing tools with CRM systems for lead tracking.
• Track campaign performance metrics and optimize.

Skills

Experience with HubSpot, Marketo, Salesforce

Lead nurturing/scoring

Data analysis

Campaign design

Compliance with GDPR and CAN-SPAM

Strategic thinking

Education

Bachelor’s or Master’s degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Odoo CRM

Google Analytics

Job description

Marketing Automation Manager (Immediate Joiners Preferred)

Marketing Automation Manager who can turn ideas and data into high-performing, automated campaigns that attract, engage, and convert leads at scale. You’ll be the bridge between marketing strategy and technology — designing smart workflows, nurturing programs, and campaigns that move prospects through the funnel with precision.

Key Responsibilities

• Develop a clear automation road map that supports our growth and demand generation goals.
• Build audience segments and workflows based on buyer behavior, intent, and life cycle stage.
• Define success metrics and KPIs that connect marketing performance to business results.
• Design and run multi-channel automated campaigns — from onboarding and nurture journeys to event triggers and re‑engagement flows.
• Ensure a consistent brand voice and experience across every touchpoint (email, chat, SMS, webinars, and beyond).
• Continuously test, learn, and optimize to improve engagement and conversions.
• Connect marketing automation tools with CRM systems like Salesforce or Odoo to enable end‑to‑end lead tracking.
• Maintain data hygiene — clean, segment, and enrich lead records regularly.
• Build lead scoring and routing logic that helps sales focus on high‑intent opportunities.
• Track campaign performance — open rates, CTRs, conversions, and ROI.
• Use A/B testing to experiment with content, design, and audience targeting.
• Build reports and dashboards that show what’s working (and what’s not).
• Monitor funnel performance from MQL to SQL to closed deals.
• Work closely with content, design, and sales teams to create journeys that match the overall marketing strategy.
• Partner with RevOps to ensure accurate attribution and reporting across the tech stack.
• Support sales teams with data‑driven insights, nurturing sequences, and automation that make their jobs easier.
• Explore new tools, integrations, and ideas that make automation smarter and more personalized.
• Document and standardize automation workflows and best practices.
• Keep an eye on deliverability, compliance, and data protection standards.

Required Key Skills

• Tools & Tech: Experience with HubSpot, Marketo, 6sense, Salesforce, Odoo CRM, ActiveCampaign, Apollo.io; knowledge of Google Analytics, Looker Studio, Zapier, Google Tag Manager.
• Marketing Know‑how: Lead nurturing/scoring, segmentation, campaign design, lifecycle marketing.
• Data Mindset: Comfortable analyzing funnels, ROI, and attribution.
• Organization: Able to manage multiple campaigns and stakeholders while keeping timelines tight.
• Compliance Savvy: Familiar with GDPR, CAN‑SPAM, and data privacy best practices.
• Soft Skills: Strategic thinking, clear communication, love problem‑solving through collaboration.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 6–10 years of experience in B2B marketing automation, campaign operations, or growth marketing.
• Proven track record managing end‑to‑end automation programs that directly influence pipeline and revenue.
• Certification in HubSpot, Marketo, or Salesforce preferred.
• Experience in SaaS, IT services, or enterprise B2B environments.

Employment type: Full‑time. Seniority level: Associate. Location: Pune, Maharashtra, India.