Marketo / Adobe Journey Optimizer

Cerebra; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Cerebra in India is seeking a marketing automation specialist to support and optimize our marketing tech stack. The role requires hands-on experience with Marketo, ETL data management, REST APIs, and ABM multi-channel journey management.

Knowledge of Salesforce or Dynamics is a plus. You will enable and serve as the primary contact for internal Adobe marketing teams, monitor platform performance, and collaborate with owners of processes and tools to reduce errors and drive improvements within a

Qualifications

• Hands-on experience with marketing automation platforms and tools.
• Experience with Marketo administration, configuration, and production operations.
• Familiarity with ETL data handling and RESTful APIs.
• Understanding of account-based marketing and multi-channel journey management.
• CRM integrations with Salesforce or Dynamics desired.

Responsibilities

• Enable and serve as primary contact for internal marketing teams for onboarding and daily run-the-business support.
• Monitor and measure platform performance and operational metrics.
• Empower teams with insights and standard methodologies to improve marketing tech effectiveness.
• Collaborate with tool owners to reduce errors and address issues.

Skills

Marketing Automation

Marketo

REST APIs

ABM Marketing

Analytics

CRM Management

Tools

Jira

Workfront

Asana

Salesforce

Dynamics

Job description

Role & responsibilities

Skills: Digital : Adobe Marketo~Adobe Journey Optimizer Experience Required: 4-6

Role Descriptions: The role will focus heavily on supporting Marketing Automation tools| standards and practices and requires hands‑on technical experience in system configuration| ETL data management and REST APIs| as well as business familiarity with account‑based multi‑channel marketing journey management and solution design methodologies.System integration experience and Marketo Certification is required. Previous experience in project management| work management solutions (Workfront| Jira| Asana)| and CRM management (Salesforce or Dynamics) is desired.Skills:-Strong background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plusCertified Marketo expertise: Experience with hands‑on administration| configuration and production in MarketoKnowledge of Salesforce or Dynamics and other marketing automation point solution integrationsStrong analytical skills. Ability to build| analyse and report operational metricsStrong written and verbal communicator| highly articulate| makes arguments in a compelling mannerComfortable working in a complex technical environment in a highly matrixed organizationAbility to summarize and present technical concepts to non-technical audiencesExperience driving projects from start-to-finish| even when faced with deep complexity and ambiguityWhat youll Do Enable Serve as primary point of contact for internal Adobe marketing teams requiring process onboarding & daily run-the-business support Monitor & Measure Empower team with operational insight and standard methodologies to improve platform performanceCollaborate Partner with operational process or functional tool owners to reduce errors and address issues

Essential Skills: The role will focus heavily on supporting Marketing Automation tools| standards and practices and requires hands‑on technical experience in system configuration| ETL data management and REST APIs| as well as business familiarity with account‑based multi‑channel marketing journey management and solution design methodologies.System integration experience and Marketo Certification is required. Previous experience in project management| work management solutions (Workfront| Jira| Asana)| and CRM management (Salesforce or Dynamics) is desired.Skills:-Strong background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plusCertified Marketo expertise: Experience with hands‑on administration| configuration and production in MarketoKnowledge of Salesforce or Dynamics and other marketing automation point solution integrationsStrong analytical skills. Ability to build| analyse and report operational metricsStrong written and verbal communicator| highly articulate| makes arguments in a compelling mannerComfortable working in a complex technical environment in a highly matrixed organizationAbility to summarize and present technical concepts to non-technical audiencesExperience driving projects from start-to-finish| even when faced with deep complexity and ambiguityWhat youll Do Enable Serve as primary point of contact for internal Adobe marketing teams requiring process onboarding & daily run-the-business support Monitor & Measure Empower team with operational insight and standard methodologies to improve platform performanceCollaborate Partner with operational process or functional tool owners to reduce errors and address issues