Marketing Automation Professional

Denave; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Denave is seeking a GenAI-enabled Demand Generation and Marketing Automation professional in a B2B IT context. You will drive MQL/SQL-led campaigns, own ABM programs for tiered accounts, and orchestrate marketing automation end-to-end across capture, nurture, and scoring.

You'll build dashboards, deliver regular performance readouts, and ensure tight integrations between MAP, CRM, ads, and analytics. Strong email and paid social execution across LinkedIn and Google are required.

Qualifications

• 2–4 years in B2B demand generation, marketing ops, ABM or growth marketing.
• Hands-on with MAP tools (HubSpot/Marketo/Pardot/Eloqua).
• CRM experience (Salesforce/HubSpot CRM or similar).
• Proven MQL/SQL-led campaigns and email marketing proficiency.
• Strong performance marketing with LinkedIn and Google.

Responsibilities

• Own ABM strategy and execution for Tier 1/2/3 target accounts.
• Run coordinated ABM programs across LinkedIn, Google, email, webinars, landing pages.
• Plan and execute MQL/SQL-led campaigns to generate high-quality leads.
• Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture.
• Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools.
• Build and maintain prompt library for repeatable marketing outputs.
• Design segmentation strategy and run automated nurtures.
• Own paid campaign execution and optimization (LinkedIn Ads, Google Ads).
• Create dashboards and funnel visualizations for leadership.
• Deliver weekly/monthly performance readouts and campaign post-mortems.

Skills

Demand generation

Marketing automation

ABM

B2B marketing

MQL/SQL campaigns

Email marketing

Performance marketing

LinkedIn ads

Google ads

GenAI tools

Prompt engineering

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce CRM

Job description

GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. Role blends prompt engineering, marketing systems automation, email marketing, performance marketing, and funnel analytics/visualization.

Experience Essential

• - 2-4 years in B2B demand generation / marketing ops / ABM / growth marketing
• - Hands-on experience with Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua)
• - CRM experience (Salesforce/HubSpot CRM or similar)
• - Proven MQL/SQL-led campaign experience
• - Solid email marketing expertise
• - Strong performance marketing capability (LinkedIn + Google)
• - Comfortable with GenAI tools and prompt making

Job Responsibilities

• - Own ABM strategy and execution for Tier 1/2/3 target accounts
• - Run coordinated ABM programs across LinkedIn, Google, email, webinars, landing pages
• - Plan and execute MQL/SQL-led campaigns to generate high-quality leads
• - Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture
• - Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools
• - Build and maintain prompt library for repeatable marketing outputs
• - Design segmentation strategy and run automated nurtures
• - Own paid campaign execution and optimization (LinkedIn Ads, Google Ads)
• - Create dashboards and funnel visualizations for leadership
• - Deliver weekly/monthly performance readouts and campaign post-mortems