Marketing Automation

Denave India; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Denave India is seeking a GenAI-enabled Demand Generation & Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. The role involves managing the ABM strategy and executing various marketing campaigns while ensuring effective use of marketing automation tools.

Ideal candidates will have 2–4 years of relevant experience, with expertise in marketing automation platforms, email marketing, and performance marketing across platforms like LinkedIn and Google.

Qualifications

• 2–4 years in B2B demand generation, marketing ops, ABM, or growth marketing.
• Hands-on experience with a Marketing Automation Platform.
• Solid email marketing expertise and strong performance marketing capability.

Responsibilities

• Own ABM strategy and execution for target accounts.
• Run coordinated ABM programs across various platforms.
• Plan and execute MQL/SQL-led campaigns.

Skills

B2B demand generation

Marketing Automation Platform

CRM experience

Email marketing expertise

Performance marketing

GenAI tools familiarity

Tools

HubSpot

Marketo

Salesforce

Google Ads

LinkedIn Ads

Job description

GenAI-enabled Demand Generation & Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. Role blends prompt engineering, marketing systems automation, email marketing, performance marketing, and funnel analytics/visualization.

Experience Essential

• 2–4 years in B2B demand generation, marketing ops, ABM, or growth marketing
• Hands‑on experience with a Marketing Automation Platform such as HubSpot, Marketo, Pardot, or Eloqua
• CRM experience (Salesforce, HubSpot CRM, or similar)
• Solid email marketing expertise
• Strong performance marketing capability (LinkedIn & Google)
• Comfortable with GenAI tools and prompt creation

Job Responsibilities

• Own ABM strategy and execution for Tier 1/2/3 target accounts
• Run coordinated ABM programs across LinkedIn, Google, email, webinars, and landing pages
• Plan and execute MQL/SQL-led campaigns to generate high-quality leads
• Own marketing automation workflows end‑to‑end: capture, segmentation, routing, scoring, nurture
• Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools
• Build and maintain a prompt library for repeatable marketing outputs
• Design segmentation strategy and run automated nurtures
• Own paid campaign execution and optimization (LinkedIn Ads, Google Ads)
• Create dashboards and funnel visualizations for leadership
• Deliver weekly/monthly performance readouts and campaign post‑mortems

Location: Noida