Marketing Automation & Data Architect

Sapiens; India; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Sapiens is seeking a Marketing Automation & Data Architect to bridge marketing tech and data. You will design automation pipelines, deploy agents using Claude, and ensure cross-platform data flows between systems like Salesforce and HubSpot.

You will build interactive, API-connected dashboards powered by LLMs to translate automation outcomes into business KPIs, and support hybrid marketing operations including website management and SEO tracking.

Qualifications

• 3–4 marketing agents deployed with proven outcomes.
• Hands-on HubSpot and Salesforce experience.
• Experience with Claude is mandatory; Gemini/ChatGPT is advantageous.
• Experience with AI platforms Lovable and Notebook LM preferred.
• Connect MarTech tools with Make.com and Zapier to rapidly link tools.
• Deep understanding of structuring data for LLMs.
• SEO & CRO knowledge is helpful.

Responsibilities

• Support, build and deploy custom marketing agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and establish cross-platform synchronisation.
• MarTec Orchestration: Act as the technical bridge between Salesforce and HubSpot, ensuring seamless data flow and lead management.
• Intelligence Dashboards: Design and maintain LLM-empowered, API-connected, interactive dashboards that translate automation outcomes into business KPIs.
• Web Management: Serve as the primary technical back-up for website management, ensuring site stability, SEO tracking, and CMS efficiency.
• Marketing Automation: Complete routine marketing automation tasks (mainly with HubSpot) to ensure and support marketing execution processes.

Skills

HubSpot

Salesforce

LLMs

Claude

Gemini

ChatGPT

Zapier

Make.com

SEO

CRO

Lovable

Notebook LM

Data structuring

Education

Diploma in Digital Marketing

Gen AI certification

Tools

HubSpot

Salesforce

ZoomInfo

Qualified

Claude

Gemini

ChatGPT

Lovable

Notebook LM

Job description

Marketing Automation & Data Architect

Overview: Semi-technical candidates who have worked in a hybrid, i.e. Digital Marketing / semi-technical role with SaaS product or high-growth Fintech companies, with a total of 3–5 years experience.

Job Description

• Support build marketing agents: Support, build and deploy custom agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and establish cross-platform synchronisation.
• MarTec Orchestration: Act as the technical bridge between Salesforce and HubSpot, ensuring seamless data flow and lead management.
• Intelligence Dashboards: Design and maintain LLM-empowered, API-connected, interactive dashboards that translate automation outcomes into business KPIs.
• Web Management: Serve as the primary technical back-up for website management, ensuring site stability, SEO tracking, and CMS efficiency.
• Marketing Automation: Complete routine marketing automation tasks (mainly with HubSpot) to ensure and support marketing execution processes.

Skill Set

• Should have deployed 3 to 4 agents with proven outcomes in the Digital Marketing space.
• Hands-on experience with HubSpot and Salesforce (experience with ZoomInfo/Qualified is preferred)
• Hands-on experience using LLMs (Claude is mandatory, Gemini/ChatGPT are huge advantage).
• Experience with AI platforms like Lovable and Notebook LM is preferred
• Hands-on connecting MarTech tools with platforms like Make.com and Zapier to rapidly connect disparate MarTech tools.
• Deep understanding of structuring data for LLMs.
• Understanding of AEO/SEO & CRO preferred but not a showstopper.

Academics

• Diploma or equivalent certificate in Digital Marketing.
• Professional certification in Gen AI and Agentic AI from any Tier 1 or equivalent institute (preferred).