Marketing Automation Manager

Sobha Ltd.; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading marketing firm in Bengaluru is looking for a digital marketing specialist to manage WhatsApp, RCS, Email & SMS marketing campaigns. The candidate will be responsible for CRM integration, campaign metrics evaluation, and the implementation of best practices in marketing automation. An MBA in digital marketing and experience with tools such as Webengage and Salesforce are essential. Strong analytical and communication skills are a must for handling tasks independently.

Qualifications

• MBA with a specialization in digital marketing, proven record in marketing automation.
• Strong analytical capabilities to execute effective campaigns.
• Ability to manage multiple tasks and priorities.

Responsibilities

• Develop and execute WhatsApp, RCS, Email & SMS marketing programs.
• Evaluate campaign metrics and share insights regularly.
• Manage marketing automation processes and implement best practices.

Skills

Proficient in marketing automation tools

Strong analytical skills

Database management

Effective communication skills

Education

MBA or equivalent in digital marketing

Tools

Webengage

AISensy

Salesforce

Bulk WhatsApp

Job description

Roles and Responsibilities

• Responsible for WhatsApp, RCS, Email & SMS marketing program development and execution, including segmentation, testing, and continually evaluating these for improvements.
• Maintain marketing automation integration with CRM and assist in the integration of additional platforms.
• Understand and evaluate campaign metrics and share campaign performance & insights with the marketing team on a regular basis.
• Work closely with cross functional team to define KPIs, create reporting, analyse campaign’s performance and create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.

Qualification & Requirements

• MBA or equivalent with specialisation in digital marketing and proven record in managing marketing automation tools and platforms such as Webengage, AISensy, Bulk WhatsApp, etc.
• Expert in database management along with strong working knowledge of CRM such as salesforce, etc.
• Strong analytical with complete understanding of executing effective campaigns through automation.
• Strong communication skills, proactive and self-driven with sense of urgency.
• Capable of handling multiple tasks with competing priorities under minimal supervision.

Able to think critically and exercise independent judgment and discretio