Assistant Manager - CRM, Automation & Marcom

bigbasket; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

bigbasket is expanding its CRM and marketing technology functions in Bengaluru. The role focuses on planning and executing full-funnel CRM campaigns across Push, WhatsApp, Email, SMS, and In-App channels to boost retention, reactivation, and conversions.

You will manage event triggers, attributes, and automated journeys using MoEngage, CleverTap, or WebEngage, while integrating AI tools to enhance personalization and segmentation.

Qualifications

• 1 to 5 years of hands-on experience in CRM execution, growth marketing, digital marketing deployment, or marketing technology roles.
• Direct hands-on expertise with enterprise-level customer engagement platforms (e.g., MoEngage, CleverTap, WebEngage, Braze, or similar).
• Strong comfort with logic-based segmentation, event tracking logic, and data analysis.
• A relentless attention to detail with zero tolerance for broken links, grammatical flaws, or deployment misconfigurations.

Responsibilities

• Plan, execute, and optimize full-funnel CRM campaigns across Push Notifications, WhatsApp, Email, SMS/RCS, and In-App channels for retention, reactivation, and conversions.
• Manage event triggers, user attributes, customer journeys, and automated workflows using platforms such as MoEngage, CleverTap, or WebEngage.
• Identify and implement AI and MarTech tools to improve campaign automation, personalization, content, and audience segmentation.
• Coordinate with Category, Product, Growth, Content, and Design teams to ensure timely and effective campaign execution.
• Drive A/B and multivariate testing across messaging, creatives, audience segments, and campaign timing to improve performance.
• Ensure error-free campaign deployment through QA of audience segments, links, personalization, content, and creatives.
• Monitor deliverability, CTR, conversion, engagement, and incremental revenue, using insights to improve campaign performance and channel health.

Skills

CRM campaign execution

Growth marketing

Marketing automation

Data analysis

SQL

HTML/CSS basics

Webhooks

Tools

MoEngage

CleverTap

WebEngage

Braze

Job description

Role & responsibilities:

CRM Campaign Management: Plan, execute, and optimize full-funnel CRM campaigns across Push Notifications, WhatsApp, Email, SMS/RCS, and In-App channels for retention, reactivation, and conversions.

Marketing Automation: Manage event triggers, user attributes, customer journeys, and automated workflows using platforms such as MoEngage, CleverTap, or WebEngage.

AI & MarTech: Identify and implement AI and MarTech tools to improve campaign automation, personalization, content, and audience segmentation.

Stakeholder Management: Coordinate with Category, Product, Growth, Content, and Design teams to ensure timely and effective campaign execution.

Experimentation & Optimization: Drive A/B and multivariate testing across messaging, creatives, audience segments, and campaign timing to improve performance.

Quality & Execution: Ensure error-free campaign deployment through thorough QA of audience segments, links, personalization, content, and creatives.

Campaign Analytics: Monitor deliverability, CTR, conversion, engagement, and incremental revenue, using insights to improve campaign performance and channel health.

Preferred candidate profile:

Experience: 1 to 5 years of hands-on experience in CRM execution, growth marketing, digital marketing deployment, or marketing technology roles.

Platform Proficiency: Direct hands-on expertise with enterprise-level customer engagement platforms(e.g., MoEngage, CleverTap, WebEngage, Braze, or similar).

Technical & Analytical Aptitude: Strong comfort with logic-based segmentation, event tracking logic, and data analysis. High motivation and willingness to learn technical skills (e.g., SQL, basic HTML/CSS, webhooks).

Obsession with Perfection: A relentless attention to detail with zero tolerance for broken links, grammatical flaws, or deployment misconfigurations.

Driven & Adaptable Mindset: Proactive self-starter eager to pioneer AI adoption, manage multiple cross-functional stakeholders smoothly and thrive in a fast-paced environment.