Business Manager – Marketing Automation

Puretech Digital - A Genesis Company; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Puretech Digital - A Genesis Company is seeking a Business Manager – Marketing Automation with strong hands-on experience in CRM, campaign execution and customer lifecycle management. The candidate should independently manage campaigns, analyse performance and work with internal and client teams to drive engagement and business outcomes.

Key responsibilities include end-to-end marketing automation across email, SMS, WhatsApp and other channels; audience segmentation; QA and deployment; building

Qualifications

• 4–5 years of experience in Marketing Automation, CRM, Lifecycle Marketing or Campaign Management.
• Hands‑on experience with CRM/marketing automation platforms such as CleverTap, MoEngage, WebEngage, Salesforce Marketing Cloud, Adobe Campaign.
• Strong understanding of segmentation, customer journeys, triggers, automation workflows and lifecycle campaigns.
• Experience managing campaigns across Email, SMS, WhatsApp, Push Notifications and other CRM channels.
• Strong analytical and reporting skills with good knowledge of Excel/Google Sheets and PowerPoint.

Responsibilities

• Independently manage end-to-end marketing automation campaigns across email, SMS, WhatsApp, push and other channels.
• Own campaign setup, audience/segment creation, content and creative coordination, QA and deployment per calendars.
• Build and manage customer segments, journeys, workflows and triggers based on objectives and behavior.
• Monitor campaign performance and identify opportunities to improve engagement and conversions.
• Analyse campaign data and prepare daily/weekly/monthly reports and dashboards.
• Collaborate with Growth Managers and clients to translate objectives into CRM strategies.
• Troubleshoot campaign, audience, creative, content and tracking issues independently.
• Mentor junior analysts and support client reviews and new implementations.

Skills

Marketing automation

Campaign management

CRM

Tools

CleverTap

MoEngage

WebEngage

Salesforce Marketing Cloud

Adobe Campaign

Job description

We are looking for a Business Manager – Marketing Automation with strong hands‑on experience in CRM, campaign execution and customer lifecycle management. The candidate should be able to independently manage campaigns, analyse performance and work with internal and client teams to drive engagement and business outcomes.

Key Responsibilities

• Independently manage end-to-end marketing automation/CRM campaigns across email, SMS, WhatsApp, push and other relevant channels.
• Own campaign setup, audience/segment creation, content and creative coordination, QA and deployment as per campaign calendars.
• Build and manage customer segments, journeys, workflows and triggers based on campaign objectives and customer behaviour.
• Monitor campaign performance and proactively identify opportunities to improve engagement, conversion and customer journeys.
• Analyse campaign data and prepare daily/weekly/monthly reports, dashboards and performance insights.
• Work with Growth Managers and clients to translate business objectives into effective CRM/automation strategies.
• Troubleshoot campaign, audience, creative, content, tracking and platform-related issues independently.
• Ensure strong process adherence with zero-error campaign execution, QA and reporting.
• Identify opportunities to leverage platform capabilities, automation, personalisation and lifecycle communication.
• Support client reviews, business solutioning, new client implementations and pitches.
• Guide and review the work of junior analysts and ensure timely, accurate delivery.

What We’re Looking For

• 4–5 years of experience in Marketing Automation, CRM, Lifecycle Marketing or Campaign Management.
• Hands‑on experience with CRM/marketing automation platforms such as CleverTap, MoEngage, WebEngage, Salesforce Marketing Cloud, Adobe Campaign or similar.
• Strong understanding of segmentation, customer journeys, triggers, automation workflows and lifecycle campaigns.
• Experience managing campaigns across Email, SMS, WhatsApp, Push Notifications and other CRM channels.
• Strong analytical and reporting skills with good knowledge of Excel/Google Sheets and PowerPoint.
• Ability to independently manage multiple campaigns/projects and work with clients and cross‑functional teams.
• Strong attention to detail, campaign QA and troubleshooting skills.
• Prior experience in mentoring junior team members and taking ownership of deliverables is preferred.