Marketing Platform Auto Analyst

Accenture; Navi Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Accenture in Navi Mumbai is seeking a Marketing Platform Auto Analyst to manage automated customer journeys, ensuring compliance and effectiveness. This role demands 3-5 years of experience in CRM or marketing automation and proficiency in Salesforce Marketing Cloud.

The ideal candidate should have a strong analytical background and be fluent in English, contributing to omnichannel campaign setups and improving customer engagement through effective execution.

Qualifications

• 3-5 years of experience in CRM or marketing related roles.
• Proficient in executing email and SMS campaigns.
• Certification in Salesforce Marketing Cloud is required.

Responsibilities

• Own end-to-end execution of automated campaigns.
• Perform rigorous QA checks on campaign builds.
• Monitor campaign performance and report anomalies.

Skills

Microsoft Excel

Experience in CRM or marketing automation

Executing automated email campaigns

Understanding of CRM platforms

Strong analytical skills

HTML and CSS knowledge

Education

BBA/BCom/Post Graduate Diploma in Marketing and Advertising

Tools

Salesforce Marketing Cloud

SQL

Microsoft PowerPoint

Microsoft Word

Job description

Overview

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Marketing Platform Auto Analyst

Qualifications

Qualifications: BBA/BCom/Post Graduate Diploma in Marketing and Advertising

Years of Experience: 3 to 5 years

What would you do?

The GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement.

This role\'s direct impact: guarantee timely, accurate, and compliant delivery of all regional automated campaigns/communications, which directly influences customer engagement and conversion rates. The Executive ensures the integrity of marketing automated campaign deliverables and optimization, by scaling A/B testing and incorporating learnings to improve business results and standards. By serving as the expert in execution, they free up the Area Consumer Experience Manager to focus on overarching team management & oversight.

What are we looking for?

• Microsoft Excel – ESSENTIAL
• Experience Required?
• Proven experience in a support or executive role within CRM or marketing automation.
• Demonstrated working experience in executing and supporting automated email and SMS campaigns.
• Past experiences in the FMCG and e-commerce industries are preferred.
• Strong understanding of CRM platforms and their role in customer communication. Certificate in Salesforce Marketing Cloud? A generic Salesforce certification will not meet the requirements for granting access to Marketing Cloud. The global standard requires the Marketing Cloud Email Specialist certification, and a copy of the certificate will be required to provide access.
• Hands-on experience working within cross-functional teams.
• 4+ years of experience in a CRM or marketing-related role. The 4+ years experience mentioned must be experiences using Marketing Cloud.

Technical / Functional / Leadership Skills Required?

• Deep expertise in Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio.
• Strong proficiency in SQL, AMPscript, segmentation logic and dynamic content creation.
• Knowledge of HTML, CSS for email template customization.
• Familiarity with marketing automation best practices and deliverability principles.
• Good analytical skills to assist in translating data and insights into reports.
• Excellent communicator in English, both verbal and written. Well-versed with business communication.
• Confident presentation skills.
• Strong organizational skills. Comfortable with planning, executing and monitoring tasks.
• Proficiency in Microsoft PowerPoint, Excel, and Word.
• Proficient and have hands-on experience with CRM platforms and analytics dashboards.

Roles and Responsibilities

• ACCOUNTABILITIES
• Area / DRBU Campaign Execution & Deployment
• Own the end-to-end execution of area/DRBU automated campaigns, including asset upload, testing, and final deployment.
• Execute the deployment of consumer segmentation within the CRM platform for all regional campaigns and journeys.
• Support the campaign set up & activation process, ensuring all technical and compliance checkpoints are met before launch.
• Contribute to the creation and scaling of email templates, ensuring regional updating/refreshing templates adheres to brand and regulatory standards.
• Technical Support & Quality Assurance
• Perform rigorous QA checks on all campaign builds, focusing on audience selection rules, journey logic, and compliance disclaimers.
• Utilize proficiency with CRM platforms and analytics dashboards to execute standard campaign performance KPI tracking & reporting on effectiveness.
• Actively monitor campaign performance post-launch and quickly escalate any technical or performance anomalies to the Global CRM and Automation Manager and to the Area Consumer Experience Manager.
• Apply strong organizational skills to manage the planning, execution, and monitoring of multiple concurrent marketing tasks.
• Collaboration & Optimization
• Leverage hands-on experience working within cross-functional teams to ensure smooth asset and approval flow.
• Utilize good analytical skills to assist in translating campaign data and insights into performance reports.
• Support the implementation of Optimization recommendations based on A/B testing and performance data to enhance regional journey effectiveness.
• Champion an innovation & growth mindset by seeking new, compliant ways to leverage CRM features for regional and global engagement.

Qualification

BBA, BCom, Post Graduate Diploma in Marketing and Advertising