Manager -Marketing Excellence

DS Group; Dadri; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

DS Group is seeking a seasoned Marketing Operations lead to streamline processes across the organization and collaborate with IT to automate and scale marketing functions.

You will bridge Marketing and IT for platforms like CDP and CEP, oversee governance, audits, and user adoption analysis of implemented systems.

Qualifications

• 5–8 years in marketing operations, marketing automation, or digital marketing project management.
• Experience with platforms like Salesforce Marketing Cloud, Adobe Campaign, WebEngage or MoEngage is a plus.
• Prior collaboration with cross-functional teams and tech vendors is essential.

Responsibilities

• Engage with brand marketing teams across business units to understand current marketing processes and practices.
• Identify overlaps, gaps, and inconsistencies across teams and document end-to-end workflows.
• Design and formalize standardized marketing workflows to improve efficiency, consistency, and accountability.

Skills

Marketing operations

Marketing automation

Cross-functional collaboration

Vendor management

UAT (User Acceptance Testing)

Tools

Salesforce Marketing Cloud

Adobe Campaign

WebEngage

MoEngage

Job description

This role is responsible for streamlining marketing processes across the organization, developing standard workflows, and working with technology teams to automate and scale these operations. The incumbent will act as a bridge between the marketing and IT teams to implement platforms such as Marketing Automation, Customer Data Platform (CDP), and Consumer Engagement Platform (CEP). The role also includes governance responsibilities, including audits and user adoption analysis of implemented systems.

Responsibilities

• Engage with brand marketing teams across business units to understand current marketing processes and practices.
• Identify overlaps, gaps, and inconsistencies across teams and document end-to-end workflows.
• Design and formalize standardized marketing workflows to improve efficiency, consistency, and accountability.

Marketing Automation Development & Implementation

• Collaborate with IT and technology teams to custom-develop automation tools and dashboards for marketing functions.
• Define business requirements and translate them into functional specifications for IT team / technology partners.
• Conduct user acceptance testing (UAT) and feedback loops to ensure robust delivery of tools.
• Support brand teams in implementation, training, and onboarding for developed tools and platforms.

Data & Platform Enablement

• Coordinate with IT and external partners for phased implementation of Customer Data Platform (CDP).
• Help marketing teams leverage CDP for expanding, cleansing, and enriching customer data pools.
• Drive adoption and campaign setup for the Consumer Engagement Platform (CEP) across business units.
• Support segmentation, targeting, and personalization strategies using available customer data.

Analytics, Reporting & Compliance

• Collaborate with IT to create MIS dashboards to monitor system usage, adoption levels, and campaign performance.
• Evaluate team usage of marketing tools and platforms for compliance and standard operating procedure (SOP) adherence.
• Periodically conduct internal audits of marketing processes to ensure adherence to defined workflows and governance.

EXPERIENCE:

• 5–8 years in marketing operations, marketing automation, or digital marketing project management
• Experience working with platforms like Salesforce Marketing Cloud, Adobe Campaign, WebEngage, MoEngage, or similar CDP/CEP tools is a plus
• Prior experience in collaborating with cross-functional teams and tech vendors is essential

Need to work with:

• INTERNAL: Marketing Heads of various businesses, IT & Digital, E-commerce
• EXTERNAL : Technology Vendors, CDP/CEP Partners, Automation Consultants