Sr. Marketing Executive Demand Generation

Path Infotech; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Path Infotech Ltd. in Noida (India) seeks a Senior Marketing Executive – Demand Generation to own multi-channel B2B campaigns from concept to conversion. You will build ABM programs, collaborate with Sales, and optimize campaigns across email, paid search, social, webinars and events. 5+ years in IT services or SaaS marketing is preferred. Office-based role.

Candidate should be data-driven, proficient with marketing automation and CRM, and capable of turning insights into actionable improvements.

Qualifications

• 5+ years of hands-on B2B marketing or demand generation experience.
• Proven record of independently planning, running and optimizing multi-channel campaigns.
• Hands-on experience with marketing automation and working knowledge of a CRM.
• Comfortable with Google Analytics and campaign reporting.
• Strong writing and communication skills.
• Strong ownership and ability to handle several stakeholders, timelines and priorities.
• Bachelor's degree in Marketing, Communications, Business or related field.

Responsibilities

• Own integrated B2B campaigns from start to finish: segments, messaging, channels, timelines and KPIs.
• Build demand generation and nurture programs that turn target audiences into qualified leads, including ABM plays for priority accounts.
• Work with Sales and Pre-sales on lead scoring, routing and MQL-to-SQL conversion, and track every lead through to pipeline.
• Brief and coordinate designers, subject-matter experts and agencies to deliver landing pages, emails, case studies, whitepapers and social creatives.
• Run campaign operations in HubSpot, Marketo or an equivalent tool: segmentation, workflows, nurture journeys, UTM tracking and clean CRM data.
• Measure what matters: CTR, CPL, conversion, lead quality and pipeline contribution. Run A/B tests and use the results to fix what isn’t working.
• Watch competitors, buyer behaviour and MarTech trends, and turn them into new campaign ideas.

Skills

B2B marketing

Demand generation

Campaign management

Marketing automation

CRM knowledge

Google Analytics

Data-driven decisions

Strong writing

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Marketo

Salesforce

Microsoft Dynamics

Job description

Sr. Marketing Executive - Demand Generation

Exp: 5+ years

Location: Noida 63

Work mode: work from office

Company Profile: www.pathinfotech.com

What You will Do

• Own integrated B2B campaigns from start to finish: segments, messaging, channels, timelines and KPIs. Channels include email, paid search and social, organic social, content syndication, webinars and events.
• Build demand generation and nurture programs that turn target audiences into qualified leads, including ABM plays for priority accounts.
• Work with Sales and Pre-sales on lead scoring, routing and MQL-to-SQL conversion, and track every lead through to pipeline.
• Brief and coordinate designers, subject-matter experts and agencies to deliver landing pages, emails, case studies, whitepapers and social creatives. Repurpose content across channels to get more from each asset.
• Run campaign operations in HubSpot, Marketo or an equivalent tool: segmentation, workflows, nurture journeys, UTM tracking and clean CRM data.
• Measure what matters: CTR, CPL, conversion, lead quality and pipeline contribution. Run A/B tests and use the results to fix what isnt working.
• Watch competitors, buyer behaviour and MarTech trends, and turn them into new campaign ideas.

Key Requirements

• 5+ years of hands-on B2B marketing or demand generation experience, preferably in IT services, SaaS or enterprise technology.
• A proven record of independently planning, running and optimizing multi-channel campaigns.
• Hands-on experience with marketing automation (HubSpot, Marketo or equivalent) and working knowledge of a CRM (Salesforce, Microsoft Dynamics or equivalent).
• Comfortable with Google Analytics and campaign reporting, and able to turn data into clear recommendations.
• Strong writing and communication skills: crisp briefs and clear stakeholder updates.
• Strong ownership, with the ability to handle several stakeholders, timelines and priorities without close supervision.
• Bachelors degree in Marketing, Communications, Business or a related field.