Marketing Associate

Physics Wallah Pvt. Ltd.; Lucknow; On-site; INR 450,000 - 800,000; Full time

Job summary

Physics Wallah Pvt. Ltd. invites a dynamic School Marketing professional to drive offline marketing initiatives for The Gurukulam School in Lucknow.

You will lead ATL/BTL campaigns, plan admission drives, and coordinate events to raise brand visibility and enrollments. The role requires building strong relationships with parents, schools, and communities, conducting market visits, tracking campaign performance, and collaborating with the admissions team to meet targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2–5 years of experience in school or education marketing.
• Hands-on ATL/BTL marketing experience in education sector.
• Understanding of admissions, parent engagement, and local outreach.
• Experience organizing school events and promotional campaigns.
• Strong communication and relationship-building skills.
• Able to generate leads and support enrollment targets.
• Good planning, coordination, and execution skills.
• Willingness to travel locally and conduct field visits in Lucknow.

Responsibilities

• Plan and execute ATL and BTL marketing to promote the school.
• Conduct market visits to identify admission opportunities.
• Build relationships with parents, schools, preschools, coaching centers, and local communities.
• Plan admission campaigns, events, fairs, and seminars.
• Organize school visits, parent engagement activities, open houses, and community outreach programs.
• Generate admission leads and follow up to support conversions.
• Coordinate outdoor advertising, pamphlet distribution, banners, hoardings, and other promotional activities.
• Conduct competitor analysis and identify opportunities to improve local positioning.
• Collaborate with the admissions team to achieve enrollment targets.
• Monitor marketing campaign performance, lead generation, and admission conversion metrics.

Skills

School marketing

ATL/BTL marketing

Lead generation

Event planning

Community engagement

Education

Bachelor's degree in Marketing

Job description

Location: The Gurukulam School, Lucknow

Job Summary:

Drive school marketing initiatives to enhance brand awareness, increase student admissions, strengthen community engagement, and establish the schools presence in the local market through effective offline marketing strategies.

Key Responsibilities:

• Plan and execute ATL and BTL marketing activities to promote the school and increase its visibility.
• Conduct market visits to identify admission opportunities and explore new catchment areas.
• Build relationships with parents, schools, preschools, coaching centers, and local communities.
• Plan and execute admission campaigns, promotional activities, events, fairs, and educational seminars.
• Organize school visits, parent engagement activities, open houses, and community outreach programs.
• Generate admission leads through local marketing initiatives and maintain follow-ups to support conversions.
• Coordinate outdoor advertising, pamphlet distribution, banners, hoardings, and other promotional activities.
• Conduct competitor analysis and identify opportunities to improve the schools positioning in the local market.
• Collaborate with the admissions team to achieve enrollment targets.
• Monitor marketing campaign performance, lead generation, and admission conversion metrics.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–5 years of experience in school marketing, education marketing, or offline marketing.
• Hands‑on experience in ATL and BTL marketing activities, preferably in the school education sector.
• Understanding of student admissions, parent engagement, and local market outreach.
• Experience in organizing school events, admission drives, promotional campaigns, and community engagement activities.
• Strong communication, negotiation, interpersonal, and relationship‑building skills.
• Ability to generate leads and support student enrollment targets.
• Good planning, coordination, and execution skills.
• Willingness to travel locally and conduct regular field visits across Lucknow.