Marketing Associate

Physics Wallah Pvt. Ltd.; Durgapur; On-site; INR 279,000 - 446,000; Full time

Job summary

Physics Wallah Pvt. Ltd.

in Durgapur, West Bengal, is seeking an energetic offline marketing specialist to drive ATL and BTL initiatives, boost brand visibility, and generate high-quality leads through local campaigns, school visits, and partnerships with coaching centres. You will plan, execute, and optimize offline campaigns, conduct market analysis, coordinate branding activities, and manage events from concept to completion, ensuring strong local market presence and positive brand

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience in offline marketing, especially ATL and BTL activities.
• Strong understanding of outdoor advertising and ground promotions.
• Excellent communication, interpersonal, and coordination skills.
• Ability to generate leads and build relationships with parents and coaching centres.
• Strong event management and execution skills.
• Target-oriented with problem-solving abilities.
• Willingness to travel for market visits and promotions.

Responsibilities

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Skills

Offline marketing

ATL campaigns

BTL campaigns

Outdoor advertising

Ground promotions

Lead generation

Parent relations

Event management

Coordination

Travel readiness

Education

Bachelor's degree in Marketing / Business Administration

Job description

Location: Durgapur, West Bengal

Job Summary

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in offline marketing, particularly ATL and BTL activities.
• Strong understanding of outdoor advertising, ground promotions, and local market activation.
• Excellent communication, interpersonal, and coordination skills.
• Ability to generate leads and build relationships with parents and coaching centres.
• Strong event management and execution skills.
• Target-oriented approach with good problem-solving abilities.
• Willingness to travel for market visits and promotional activities.