Senior Marketing Associate

Physics Wallah Pvt. Ltd.; Puducherry; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Physics Wallah Pvt. Ltd. in Puducherry is seeking a dedicated offline marketing professional to plan and execute ATL and BTL campaigns, drive local brand visibility, and generate leads.

You will conduct market analysis, coordinate with coaching centres and parents, manage events, and monitor campaign performance to support growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Experience in offline marketing, including ATL/BTL activities.
• Strong understanding of outdoor advertising and local market activation.
• Excellent communication, interpersonal and coordination skills.

Responsibilities

• Plan, execute and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities (hoardings, banners, print ads, outdoor promotions).
• Execute BTL activities (pamphlet distribution, ground promotions, events, activations).
• Coordinate branding activities to strengthen brand positioning and drive growth.

Skills

Offline marketing

ATL marketing

BTL marketing

Lead generation

Campaign planning

Event coordination

Vendor coordination

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Location: Puducherry

Job Summary:

Drive offline marketing initiatives, including ATL and BTL campaigns, to enhance brand visibility, generate leads, and achieve organizational goals.

Key Responsibilities:

• Plan, execute, and optimize ATL and BTL marketing campaigns.
• Conduct market analysis and develop offline marketing strategies.
• Generate leads through market visits and meetings with parents and coaching centres.
• Execute ATL activities such as hoardings, banners, print advertisements, and outdoor promotions.
• Execute BTL activities such as pamphlet distribution, ground-level promotions, events, contests, and activations.
• Coordinate branding activities to strengthen brand positioning and drive business growth.
• Increase local market visibility and create positive brand awareness.
• Monitor campaign performance and assess marketing effectiveness.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in offline marketing, particularly ATL and BTL activities.
• Strong understanding of outdoor advertising, ground promotions, and local market activation.
• Excellent communication, interpersonal, and coordination skills.
• Ability to generate leads and build relationships with parents and coaching centres.
• Strong event management and execution skills.
• Target-oriented approach with good problem-solving abilities.
• Willingness to travel for market visits and promotional activities.