School Marketing Executive and Manager

Teacher Pool; Bengaluru; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Teacher Pool in Bengaluru is seeking a School Marketing Executive and Manager to lead marketing, outreach, and admissions for preschool through senior grades. The role blends digital campaigns with on-ground community engagement to raise visibility and enrollment.

You will collaborate with academic coordinators and front-office staff, manage events, vendor relations, and monitor ROI and lead conversion. The position is on-site at Mugalur Village Sarjapura Road, Bangalore.

Qualifications

• MBA/PGDM in Marketing is mandatory.
• 2–6 years of end-to-end marketing experience, preferably in education.
• Must reside in Bangalore and be open to daily on-site travel to the campus.
• Excellent English communication; Kannada or Hindi is a plus for local outreach.
• Hybrid/onsite role with strong stakeholder management.

Responsibilities

• Plan and execute local BTL campaigns, including apartment activations, preschool tie-ups, and educational fairs.
• Coordinate on-campus events such as Open Houses, Annual Days, Sports Meets, and workshops.
• Manage vendor relationships for school collateral, hoardings, flyers, and signage.
• Lead digital marketing: social media, meta-ads, Google ads, local SEO, and website updates.
• Prepare weekly/monthly reports on marketing ROI, footfalls, inquiries, and conversions.

Skills

Marketing strategy

Lead generation

Digital marketing

Event management

Communication

Kannada/Hindi knowledge

Education

MBA/PGDM in Marketing

Tools

Facebook Ads Manager

Google Ads

SEO tools

Content management systems

Job description

Job Summary

Job Title: School Marketing Executive and Manager

Industry: Education (K-12 School)

Location: Mugalur Village Sarjapura - Chikka Thirupathi Road, Anekal Taluk, Bangalore, Karnataka (On-site)

Employment Type: Full-time

Role Overview

We are looking for a dynamic, results-driven Marketing Professional to spearhead our school s marketing, outreach, and student admissions strategy. This role bridges digital campaigns with on-ground community engagement to expand school visibility, build community trust, and drive enrollment targets across preschool through senior grades.

Responsibilities

Offline & Community Outreach

• Plan and execute local BTL (Below-the-Line) marketing campaigns, including residential apartment activations, preschool tie-ups, and educational fairs.
• Coordinate on-campus engagement events such as Open Houses, Annual Days, Sports Meets, and curriculum workshops to engage prospective parents.
• Manage vendor relationships for school collateral, outdoor hoardings, print flyers, and event signage.
• Partner with the Admissions Desk to track lead-to-enrollment conversions and organize guided school tours.

Digital & Online Marketing

• Manage social media presence (Facebook, Instagram, LinkedIn, YouTube) to highlight campus life, academic achievements, and school culture.
• Coordinate lead generation efforts through targeted meta-ads, Google search ads, and local SEO to capture parental inquiries.
• Oversee the school website s content updates, parent testimonials, and blog posts.
• Monitor admission inquiry channels, email campaigns, and WhatsApp communication funnels.

Operations & Team Collaboration

• Work cross-functionally with academic coordinators, front-office personnel, and support services to deliver a smooth visitor experience during events.
• Provide logistical guidance during school events, coordinating with campus administrative and support staff (security, maintenance, housekeeping) to maintain event standards and safety.
• Prepare weekly and monthly reports on marketing ROI, footfalls, inquiry pipelines, and campaign conversion rates.

Qualifications

• Education: MBA / PGDM in Marketing (mandatory).
• Experience: 2-6 years of end-to-end marketing experience; prior experience in K-12 schools, higher education institutions, or ed-tech is strongly preferred.
• Location: Must currently reside in Bangalore and be open to daily on-site travel to the campus.
• Hybrid Skill Set: Balanced comfort with on-field BTL activations as well as digital platform oversight.
• Communication: Exceptional verbal and written English communication; working proficiency in Kannada or Hindi is an added advantage for local outreach.
• Stakeholder Management: High degree of empathy, poise, and professionalism when interacting with prospective parents and children.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.