Marketing Associate

Physics Wallah Pvt. Ltd.; Madurai District, Tiruchirappalli; On-site; INR 350,000 - 550,000; Full time

Job summary

Physics Wallah Pvt. Ltd. is seeking a proactive Marketing Executive to drive local ATL/BTL campaigns and on-ground outreach in Tamil Nadu.

You will plan, execute, and measure marketing activities while building local partnerships and boosting brand visibility through offline initiatives. The role involves school and institution engagement, event coordination, field marketing, and data collection to track outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Plan, execute, and optimize ATL/BTL marketing campaigns.

Skills

Local market research

Event coordination

Communication skills

Travel readiness

Education

Bachelor's degree in Marketing, Business, or related field

Job description

About the Role

We are looking for a proactive Marketing Executive with experience in ATL/BTL marketing and on-ground campaign execution. The ideal candidate will be responsible for driving local marketing initiatives, building partnerships, and enhancing brand visibility through strategic outreach activities.

Key Responsibilities

Marketing & Campaign Execution

Plan, execute, and optimize ATL/BTL marketing campaigns.

Conduct local market research and competitor analysis.

Track campaign performance and ensure measurable outcomes.

Support brand awareness initiatives through offline marketing activities.

Field Marketing & Outreach

Execute on-ground promotional activities and marketing events.

Coordinate community engagement initiatives and local outreach programs.

Manage promotional material distribution and ensure effective execution.

Collect marketing data and maintain accurate records.

School & Institutional Engagement

Build and maintain relationships with schools, educational institutions, and community partners.

Coordinate meetings with key stakeholders and institutional representatives.

Represent the organization at educational events and outreach programs.

Partnership Development

Develop and nurture relationships with coaching centres, tuition teachers, and local partners.

Identify collaboration opportunities to expand outreach and drive enrollments.

Maintain long-term partnerships to strengthen the local network.

Eligibility Criteria

• * Bachelor's degree in Marketing, Business, or a related field.
• * Minimum 2 year of experience in ATL/BTL or offline marketing.
• * Strong communication, coordination, and interpersonal skills.
• * Ability to plan and execute field marketing activities independently.
• * Comfortable with frequent local travel and on-ground operations.
• * Experience in the education sector is preferred but not mandatory.